Givex Recycling Old Gift Cards to Make New

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Thu Oct 23, 2008 11:00am EDT

TORONTO, Oct. 23 /PRNewswire/ - Givex, a global provider of closed loop card
technologies including gift, loyalty and other stored value programs,
announced today its new gift card recycling program in partnership with
Allcard Ltd. Under this program, old gift cards will be rendered into raw
material for new gift cards.
Most gift cards are made of non- biodegradable plastics such as PVC and end up
in landfills when their value is depleted. Givex and Allcard will be diverting
these cards from the dumpster and grinding them down to manufacture brand new
gift cards that contain up to 50% recycled PVC.
"We will be kicking off the program by recycling half a million client gift
cards," says Karen Budahazy, Executive Vice President, Givex. "Cards that are
50% recycled material are definitely a step towards greater sustainability,
reducing the need for new PVC in gift card production. There has been great
interest in this project and I'm very pleased that Givex can provide this
service to our clients."
All Givex clients are encouraged to contact their Givex Account Manager to
participate in this program. Clients can show their support by arranging for
the recycling of their depleted cards and/or ordering cards made from up to
50% recycled PVC.

About Givex

Givex uses pioneering, award-winning card management technology to help our
partners in over 35 countries deliver customer acquisition and retention
programs that improve profit performance. Our experience, reliability and
commitment to excellence have established Givex as a global leader in closed
loop transaction processing since 1999. For more information, visit
www.givex.com.

About Allcard Ltd.

Allcard was founded around the belief that customers want a "total card
solution" to their card issuance programs. Allcard combines industry
experience, state of the art equipment along with offering a full range of
services to fulfill this need. The total solution approach starts with
consultation to understand client requirements. Advice based on industry
experience is then presented by Allcard. A detailed process overview and
pricing forms the cornerstone to successful card program implementation.
Allcard manages all stages of the production process from card design to card
manufacturing then personalizing the card package and mailing the card to the
recipient.

SOURCE  Givex

Bryan Wang, Marketing Coordinator, Givex, Phone: 1-877-478-7733 ext. 309,
Email: bryan@givex.com
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