Critical Media Delivers Next Generation of Real-Time Online Video Editing and Publishing Platform for Broadcasters With

NEW YORK, NY, Oct 23 (MARKET WIRE) --
Responding to the growing demand to move broadcast content from the air
to the Web in a simple, painless way, Critical Media today announced
Syndicaster 2.0, the next generation of its Web-based, real-time
broadcast-to-online video platform. Syndicaster 2.0 leverages the
technology behind the world's largest real-time broadcast video capture
infrastructure -- which processes more than 15,000 hours of broadcast
video every day. The new service enables broadcasters to search, create,
edit and distribute online video clips within seconds of airtime,
exponentially extending the shelf life and reach of their video assets.

In the current digital media landscape, broadcasters face a unique and
daunting challenge: adapt to the rapidly evolving online marketplace or
suffer the consequences. No longer is it enough for broadcasters to simply
air content and post it to their own Web sites hours later, when it is
already stale and out-of-date. The 24x7 news cycle demands that
broadcasters be equipped to rapidly search, edit, create and distribute
clips to multiple Web destinations all within seconds of broadcast.

Syndicaster 2.0 unshackles broadcasters by allowing their editorial staff
to fulfill this critical task from anywhere and to process the video from
multiple stations from one access point. The new platform empowers
broadcasters to access their on-air content in near real-time from any
computer anywhere at anytime and immediately create video clips for online
distribution via a simple, password-protected Web interface
(Syndicaster.tv).

"Syndicaster 2.0 is no less than a full online video ecosystem for
broadcasters, offering real-time ingestion, transcoding, robust editing
tool sets, remote Web-based access, instant publishing and syndication of
created clips," said Sean Morgan, CEO, Critical Media. "And all this with
full control and massive online distribution potential for broadcasters'
content assets. There is no need to invest in expensive editing
workstations that need to be installed and maintained in a broadcast
station and no need for editors to be present in the broadcast facility
during airtime."

New features exclusive to Syndicaster 2.0 include:

-- Full real-time keyword search against all video broadcast on a single
station or across multiple stations with complete access to news only or an
entire TV station programming grid
-- Ubiquitous, 24x7 online access to broadcast content from all of a
broadcaster's markets on one standards-driven platform
-- Log in from the office or from home, create clips from the 11:00
Evening News while it is airing and immediately publish and distribute
-- Ability to create on-the-fly Web content packages from broadcast
content across single and/or multiple stations using text-based and/or grab-
and-drag editing functionality
-- Advanced visual editing features including zoom and intuitive
interactive controls, with industry standard keyboard shortcuts for every
editing function
-- Full integration with the Content Management Systems of major online
service providers hosting Web sites for hundreds of TV stations
-- Unified content and advertising taxonomy, greatly improving the
monetization of online video assets
-- Instant distribution to hundreds of thousands of vertical Web sites
with ability to set embargo times for different distribution platforms

The inherent value of Syndicaster 2.0 lies in the fact that station
groups finally, for the first time, have access to all of their content,
from all of their markets, in real-time on one standards-driven platform.
This enables broadcasters to better compete in their local markets while
also helping them create new revenue streams from their content within
seconds of airtime, maximizing the value of their video assets via
real-time syndication to thousands of distribution points across the
globe.

"Advertising-based revenues are going to fuel the broadband video industry
for the foreseeable future," said Ion Puspurica, EVP, General Manager,
Broadcaster Services Group for Critical Media. "The ad model requires
scale and syndication is the best way to deliver it. With Syndicaster 2.0
we have eliminated all the friction points that typically hinder the
massive distribution of broadcast assets in online syndication, giving
broadcasters unlimited opportunities to drive revenue from their broadcast
content."

About Critical Media

Critical Media Inc. is a company at the forefront of real-time broadcast
media capture, search, syndication and information services. The Company
provides tools and services to content consumers, providers, distributors
and advertisers, leveraging its real-time broadcast capture
infrastructure. Every day, Critical Media digitizes and monetizes over
14,000 hours of keyword searchable broadcast content from 4 continents.
The Company is comprised of two divisions, the Information Services Group
which markets Critical Mention(TM), the company's dynamic real-time
business intelligence platform, utilized by 25% of the Fortune 100, and
the Broadcaster Services Group focused on building the world's largest
ad-supported repository of fully searchable, authoritative video news and
information -- ClipSyndicate, while providing broadcasters and content
owners with risk-free, streamlined solutions, such as its clip publishing
platform -- Syndicaster(TM), and other solutions intended to take all
complexity out of distributing and monetizing their video assets online.
Critical Media was founded in 2002 under the name Critical Mention by
Sean Morgan, one of the founders of Screaming Media -- the largest text
syndication company on the Internet now owned by Dow Jones, Inc. and is
headquartered in New York City. For more information please visit
www.critical-media.com.

Contact:
Ion Puspurica
Critical Media
212.400.8894
ion@critical-media.com

Mark Van Hook
Articulate Communications
212.255.0080, ext. 23
mvanhook@articulatepr.com

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