Datran Media Appoints Patrick Vogt as Chairman and CEO

NEW YORK, NY, Oct 23 (MARKET WIRE) --
Datran Media, an industry-leading digital marketing technology company,
today announced that Patrick Vogt has been named chairman and chief
executive officer. Mr. Vogt joins Datran Media from Enliven Marketing
Technologies Corporation where he served as CEO since 2005. Enliven
Marketing Technologies was a publicly traded company throughout Mr.
Vogt's tenure. He succeeds Alan Laifer, who co-founded Datran Media in
2001. Mr. Laifer will continue to serve as a member of the company's
board of directors.

Since 2001, Datran Media has helped Fortune 500 companies and leading
advertising agencies maximize their online marketing efforts across the
inbox, Web and social media channels. The company and its clients have
also been frequent recipients of industry awards, including an AlwaysOn
Media Top 100 Private Company Award, a Fast Company Fast 50 Reader's
Favorite Award and an ad:tech Award for Best Email Marketing Campaign
featuring NASCAR.com.

Mr. Laifer said, "We are delighted to welcome Patrick Vogt to Datran Media
as our new chairman and CEO. Patrick brings ideal experience to serve as
our CEO and an exceptional track record of value creation through his
leadership. I look forward to working with him to continue our company's
outstanding growth trajectory."

Mr. Laifer continued, "It is tremendously gratifying to have seen Datran
Media evolve from an idea seven years ago to a category leader in digital
marketing technologies and solutions. Along the way we have forged client
and partner relationships with many Fortune 500 companies, online industry
leaders and advertising agencies including Microsoft, Lycos, Turner
Broadcasting System, Razorfish and OgilvyOne Worldwide. Patrick is the
right person to lead our management team and employees as we take the
steps necessary to further strengthen our market positions."

Mr. Vogt added, "I am truly excited and honored to become the chairman and
CEO of Datran Media. I look forward to joining the team at this exciting
time in the industry and the company's history. Datran Media's
accomplishments to date are exceptional, and its future prospects are
truly compelling. We will continue to move quickly to capitalize on the
many growth opportunities available to us in the digital marketplace."

Mr. Vogt previously was CEO and director of Enliven Marketing Technologies
Corporation. He joined Enliven as CEO in August 2005, after having served
on its board of directors since October 2004. In 2008, Mr. Vogt oversaw
the successful merger of Enliven with a larger publicly traded entity.
Prior to joining Enliven, Mr. Vogt established himself as a highly
respected technology executive with some of the industry's most reputable
brands including Sony, Dell and HP.

During his initial tenure at Sony in 1991, Mr. Vogt was vice president and
general manager of Sony's direct-to-consumer business. In 1999, he joined
Dell as general manager responsible for the aftermarket sales and
marketing division and Dell Online.

Mr. Vogt subsequently joined HP as vice president and general manager of
Americas eBusiness group and direct marketing group. His team managed all
direct marketing activities and the direct online business for the
Americas region.

During his second tenure at Sony he was senior vice president and senior
general manager of Sony eSolutions Company LLC. His team was responsible
for Internet properties management, direct marketing and sales across all
customer segments and product offerings. Other responsibilities included
global contact center governance, the e-commerce and contact center
platform (supporting all distribution channels) and P&L management.

Mr. Vogt received a bachelor of science degree from the State University
of New York and has an MBA in marketing from Iona College, Hagen School of
Business.

About Datran Media

Founded in 2001, Datran Media is an industry-leading digital marketing
technology company that helps brands acquire, retain and monetize their
ideal customers. Datran Media offers advertisers the ability to reach a
consumer universe of over 175 million across inbox, web and social media
channels. More than 1,000 top consumer brands have selected Datran Media
to increase brand favorability and strengthen the lifetime value of their
customer relationships while driving meaningful revenue. For more
information on Datran Media, please visit www.datranmedia.com.

Media Contact
Lana McGilvray
Vice President of Marketing, Datran Media
Phone: (512) 857-7303
Email: Email Contact

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