ClassScene School Store Provides 24/7 Online Shopping for School Spirit Wear

* Reuters is not responsible for the content in this press release.

Thu Oct 23, 2008 11:20am EDT

  KANSAS CITY, MO, Oct 23 (MARKET WIRE) -- 
ClassScene by Walsworth, a proprietary, online media site that offers
real-time sharing of school memories to everyone affiliated with a member
school, has launched the ClassScene School Store, an online storefront
featuring customized spirit wear. A portion of the proceeds from sales
through the store are contributed back to the school by ClassScene.

    Available to the students, parents and the entire community of a member
school, the School Store will initially feature over 30 apparel items and
20 print items. These items can be personalized using school photos from
the school's ClassScene media gallery. During the month of October, more
than 90 embroiderable apparel items will be added to the merchandise
assortment for each school.

    Aside from a wide assortment of spirit wear and merchandise designed to
celebrate school memories, the School Store provides a new source of
revenue by returning a percentage of every purchase back to the school.

    "The ClassScene School Store is a unique concept," said Jay Waddell,
director of Marketing for ClassScene. "There are no other media-sharing
sites that sell personalized spirit wear and return a percentage of every
purchase back to the school. Many schools are looking for additional
revenue and because we manage order fulfillment, the School Store is a
streamlined way to offer the community the chance to purchase
school-branded goods while raising funds at the same time."

    Specifically, each school's personalized ClassScene School Store will
offer apparel items from t-shirts and sports jerseys to fleece jackets
and hats. Printable items such as calendars, memory books, greeting cards
and wrapping paper are also available to personalize and purchase.

    Aside from the items currently offered on the School Store, schools are
able to add their own products such as event tickets, photo packages,
yearbooks and other fundraising items.

    ClassScene works with a pre-determined set of vendors to process and
fulfill each order, but schools with existing vendor relationships can
merchandise their preferred vendor's products, set pricing and offer their
community the convenience of 24/7 online shopping. Orders are then
processed and sent directly to the vendor.

    To maximize convenience, the School Store accepts all major credit cards
and payments are processed by PayPal, a recognized leader in secure online
payment processing. Every ClassScene School Store meets or exceeds Payment
Card Industry (PCI) compliance standards for safety and security.

    "The School Store makes it easy for everyone within a school community to
shop online for personalized apparel and other school-branded items while
financially supporting their school," said Waddell. "We're excited about
the opportunity to offer students, their families and school communities
more opportunities to share school pride, while benefiting the school
through the revenue sharing plan."

    ABOUT ClassScene

    ClassScene provides the ability for today's students to relive and
experience the most important and special events of the school year as
they occur, in a safe and secure online environment. Along with sharing
images and video with ClassScene, students are able to create their own
personal studio to share movies, montages and slideshows with friends and
family.

    Our mission is to improve the sense of community in schools by providing a
secure online platform that empowers students, parents and faculty to
create, share, and archive forever the most cherished accomplishments and
memories of their educational journey, with student safety and ease of use
at the forefront. www.ClassScene.com

    

Contact:
Jay Waddell
ClassScene
816.941.7300

Carrie Ringot
Kemper & Company
816.268.2574

Copyright 2008, Market Wire, All rights reserved.

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