NeoMedia Partners With TecCom to Trace Counterfeit Automotive Parts

ATLANTA, GA, Oct 23 (MARKET WIRE) --
NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in
camera-initiated transactions for mobile devices, has been selected by
TecCom, the leading B2B platform for the automotive replacement part
market, to help identify if security coded automotive parts are genuine.

TecCom has chosen NeoMedia's NeoReader(R) 2D barcode scanning solution to
launch its new TecIdentify product. The system enables the camera in a
mobile device to scan and read 2D CLEPA security barcodes on automotive
parts and immediately check, via the Internet, if that part is genuine --
significantly reducing the risk of counterfeit parts making their way onto
the market.

Commenting on the deal, Jurgen Buchert, CEO of TecCom, said: "Our
TecIdentify system is an especially efficient and convenient system that
traces goods within the logistics chain. In rolling out NeoMedia's
NeoReader enterprise scanning solution, we are able to offer a new level
of convenience to our customers. By employing the NeoReader solution,
suppliers of automotive parts and traders can simply use their everyday
mobile phone to scan a barcode and determine the validity of automotive
parts."

Codes were previously only able to be captured and recorded using
high-end, expensive scanners or by suppliers and traders manually
inputting barcode numbers. NeoMedia's technology introduces a convenient,
low cost and ubiquitous option which enables information to be read
courtesy of the camera function installed in a mobile phone.

"NeoMedia's mission is to enable the global market to realize the ease,
convenience and simplicity of 2D barcode technology," said Iain McCready,
CEO of NeoMedia Technologies, Inc. "By extending the reach of our
technology to the mobile handset, we are able to add increased flexibility
and portability to our 2D barcoding offering, while reducing the cost of
existing fixed location scanning solutions. Our work with TecCom reflects
the practicality and adaptability of our technology and demonstrates the
vast range of commercial applications for 2D barcoding systems."

To take advantage of the system, users simply install the NeoReader
application onto their mobile phone and launch it to scan the part's 2D
security code. Once scanned, users are automatically directed to the
TecIdentify website, where the code is checked for authenticity against
its database. There is no adaptation or customization needed for the
NeoReader application to work, nor does a user need to purchase a special
mobile phone.

About NeoMedia Technologies

NeoMedia Technologies, Inc. (USA) is a world market leader in the field of
optically initiated transactions, applying innovative solutions to combine
the physical and mobile worlds with its patented, leading-edge mobile
Direct-to-Web technology. In order to offer the customer a stable,
high-performance infrastructure for processing optical codes, NeoMedia is
expanding its offerings by adding the award-winning Gavitec technology.
Gavitec AG mobile digit, a member company of NeoMedia Technologies
(OTCBB: NEOM), is a leading provider of technical equipment for code
reading systems and software for mobile communications applications.
Gavitec AG is based in Germany and offers standardized and individual
solutions for mobile marketing, mobile couponing, mobile ticketing and
mobile payment systems. For further information, please visit:
www.neom.com, www.neoreader.com and www.mobiledigit.de.

About TecCom

TecCom operates the leading B2B platform for the independent European
automotive replacement part market. Use of the TecCom platform speeds up,
simplifies and automates ordering processes between part manufacturers and
wholesalers -- in online dialogue, EDI or CAP. Additional solutions for
optimizing business processes electronically address synchronization of
price, article and logistics data; stock planning and management;
generating and sending legally valid electronic invoices; and handling of
warranty cases.

About CLEPA

CLEPA is the European umbrella membership organization representing the
interests of the global automotive supply industry. 75 of the world's most
prominent suppliers for car parts, systems and modules and 27 National
trade associations and European sectoral associations are members of
CLEPA, representing more than 3,000 companies, employing more than three
million people and covering all products and services within the
automotive supply chain. Based in Brussels, Belgium, CLEPA is recognized
as the natural discussion partner by the European Institutions, United
Nations and fellow associations (ACEA, JAMA, MEMA, etc).

This press release contains forward-looking statements within the meaning
of section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. With the exception of historical
information contained herein, the matters discussed in this press release
involve risk and uncertainties. Actual results could differ materially
from those expressed in any forward-looking statement.

Contact:

Dave McCann / Paul Nolan
CCgroup
T: +44 (0) 118 920 7650
E: Email Contact

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