Pitney Bowes Offers Valuable Insight to Help Mailers Prepare for Move Update Standard

STAMFORD, Conn.--(Business Wire)--
Pitney Bowes Inc. (NYSE:PBI), the world's leading mailstream
technology company, is encouraging mailers to take action now to
prepare for new and tighter rules from the U.S. Postal Service that
mandate how frequently mailers update their mailing lists. The company
is providing lots of valuable information to assist mailers in
adapting to the new rules, known as the Move Update Standard.

The Move Update Standard, which goes into effect on November 23,
requires all commercial First-Class Mail(R) and all Standard Mail(R)
mailers to update their customer data within 95 days prior to the date
of the mailing, down from 185 days under the current rules, in order
to continue to qualify for certain postal discounts. Specifically,
mailers will be required to use a USPS(R)-approved solution to match
address records with customer-filed change-of address (COA) orders
received and maintained by the Postal Service.

The new standard is designed to reduce the amount of mail that is
either undeliverable or must be forwarded, in order to lower USPS(R)
costs. In 2004, the Postal Service handled almost 10 billion pieces of
Undeliverable As Addressed (UAA) mail. Approximately 76 percent of
this was move-related address changes and Standard Mail(R) accounted
for 63 percent.

But there are other benefits to adopting the new standards, as
well. Poor customer data quality costs U.S. businesses $611 billion a
year in postage, printing and staff overhead, according to The Data
Warehousing Institute. UAA mail can also result in delayed deliveries,
lost opportunities, and customer dissatisfaction.

"The Move Update Standard is critical for helping mailers and the
Postal Service overcome the challenges associated with UAA mail," said
Murray Martin, president and chief executive officer, Pitney Bowes
Inc. "Compliance is essential, but it also makes good business sense
for mailers since UAA mail can significantly impact operational
expenses, reaching customers, and the efficiency and productivity of
their mailstream."

To help educate mailers about the Move Update Standard, Pitney
Bowes has been hosting seminars, information sessions and Webinars;
participating in educational sessions at trade shows; and utilizing
direct marketing channels to reach customers. Pitney Bowes also
launched a special Web site that offers information, advice and
insight on the Move Update Standard. Located at
www.pb.com/moveupdateinfo, the site includes Webinars, tips for
preparing for the Standard, and information on solutions that can help
mailers comply, and improve address quality and deliverability while
reducing postage costs.

About Pitney Bowes:

Pitney Bowes is a mailstream technology company that helps
organizations manage the flow of information, mail, documents and
packages. Our 36,000 employees deliver technology, service and
innovation to more than two million customers worldwide. The company
was founded in 1920 and annual revenues now total $6.3 billion. More
information is available at www.pb.com.

USPS, Standard Mail and First-Class Mail are trademarks owned by
the United States Postal Service.

Media:
Pitney Bowes Inc.
Karen King, 203-351-6189
karen.king@pb.com

Copyright Business Wire 2008