American Pulse: Despite Bailouts Most Consumers Confident in Personal Banks, Not Washington
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COLUMBUS, OH, Oct 23 (MARKET WIRE) --
Perhaps illustrating a case of 'it can't happen to me,' the majority of
Americans remain confident in their personal banks, despite recent
government bailouts of failing financial institutions. According to the
October American Pulse of 4,048 respondents, 61.5% are confident or very
confident in the financial strength of their personal bank.
Washington officials, however, don't fair as well with only 1 in 5 (20.4%)
adults confident in Washington's ability to repair the fractured U.S.
economy. 48.8% of adults 18+ have little confidence, while 3 in 10 have no
confidence at all. Heading into an election where undecided voters may
still hold the key, it's imperative the Candidates restore consumer
confidence in Washington.
Which one of the following best describes your feelings about the ability
of Washington officials to repair the U.S. economy?
Adults 18+ Republicans Democrats Undecided Voters
---------- ----------- --------- ----------------
Very Confident 2.9% 4.8% 2.4% 0.2%
Confident 17.5% 20.9% 17.6% 15.6%
Little Confidence 48.8% 50.4% 49.9% 54.6%
No Confidence 30.8% 23.9% 30.1% 29.6%
Source: BIGresearch, American Pulse, Oct. '08. N=4,048
(For complete complimentary findings, click here:
http://americanpulse.bigresearch.com.)
It seems the lack of confidence in Washington has also translated into
pragmatism regarding the upcoming holidays. Although they say they'll find
a way to make it work, 1 in 4 adults 18+ say they have tighter gift
budgets this year, likely a result of uncertainty regarding the November
election and the uncertain economy.
Which of the following best describes your feelings about gift giving
during the upcoming December Holiday Season?
Of those who celebrate the Holiday Season:
Adults 18+ Republicans Democrats
---------- ----------- ---------
Gifts just aren't in the budget 12.1% 9.3% 12.8%
I'm scared about how I'll pay for gifts 10.9% 8.7% 12.4%
We've tightened our budget 25.3% 24.3% 27.3%
No change from previous years 16.9% 19.7% 13.6%
Source: BIGresearch, American Pulse, Oct. '08. N=4,048
About American Pulse(TM)
The American Pulse(TM) Survey is collected online by BIGresearch every
month exclusively utilizing Survey Sampling International's (SSI) U.S.
panel covering topics such as politics, pop culture and the economy. Over
4,000 respondents participate, providing greater insights into how
Americans really feel about issues they currently face.
http://www.bigresearch.com.
About Survey Sampling International (SSI)
Survey Sampling International is the premier global provider of sampling
solutions for survey research. SSI offers access to more than 6 million
consumer and business-to-business research respondents in 54 countries via
Internet, telephone, and mobile. Additional client services include custom
profiling, survey programming and hosting, data processing, sampling
consulting, and survey optimization. SSI serves more than 1,800 marketing
research clients, including nearly three-quarters of the top researchers
worldwide. Founded in 1977, SSI has an international staff of 400 people
representing 50 countries and 36 languages. The company is based in
Shelton, CT with 14 additional offices worldwide.
http://www.surveysampling.com
Contacts:
BIGresearch
Dianne Kremer
Email Contact
614.846.0146
SSI
Diane Urso
Email Contact
203.567.7236
Copyright 2008, Market Wire, All rights reserved.
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