Adjust and Adapt by Examining Global Changes and Thought-Provoking Scenarios in the...

Adjust and Adapt by Examining Global Changes and Thought-Provoking Scenarios in the Airlines Industry

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/aa821a/flying_ahead_of_th)
has announced the addition of the "Flying Ahead of the Airplane"
report to their offering.

Airlines willing to develop insight from foresight relating to the
expected 'step phase changes' will eventually improve their margins.
However, the backward-looking airline, managed using old strategic
levers and short-term metrics, will cease to exist, merge, shrink,
become more dependent on government support, or become irrelevant.
'Management innovations' are not going to deliver the required
improvements; innovation within management is essential for airlines'
survival.

In Flying Ahead of the Airplane, Nawal Taneja analyzes global
changes and thought-provoking scenarios to help airline executives
adjust and adapt to the chaotic world. Drawing on his experience of
real airline situations worldwide, the author concludes that there is
a gulf between what executives are doing now and what they need to do
to stay ahead of the curve.

To close this gap, the author suggests that airline executives
focus on just three relevant initiatives:

a) aligning business and technology strategies

b) redesigning organization structures to centralize the role of
the scheduling function

c) developing relevant brands that integrate social networking
technology.

To support this third initiative, the book provides insights on
branding from 20 fascinating non-aviation case studies from around the
world.

Flying Ahead of the Airplane will assist practitioners in airlines
of every size to integrate future trends into their mainstream
thinking and launch flexible business models to manage risk and
compete effectively in the 'flattening world'.

Key Topics Covered:

Preface

Forewords

Introduction

Monitoring uber trends

Game changing: potential airline scenarios

Are airline managers prepared?

Social networking phenomena

Building airline brands and developing loyalty

Gaining insights from non-airline brands around the world

Preparing for tomorrow

Index

For more information visit
http://www.researchandmarkets.com/research/aa821a/flying_ahead_of_th

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2008