4imprint Releases Operation Communication Blue Paper(SM) and Podcast

Harnessing the power of strategic internal communication planning.
OSHKOSH, Wis.--(Business Wire)--
Promotional products retailer 4imprint has released its latest
Blue Paper(SM) and podcast, 'Operation Communication: Harnessing the
power of strategic internal communication planning.' Focused on
helping businesses develop and implement an internal communications
plan, Operation Communication, is the next addition to the more than
30 Blue Papers(SM) on 4imprint's Web site.

A recent Ponemon Institute survey for Microsoft added to the
recommendations found in the Blue Paper(SM). The survey showed that 29
percent of companies who said to have good internal collaboration
reported only one or more significant data breaches compared to the 74
percent of companies that admitted to poor internal collaboration
between security, marketing and privacy managers.

Operation Communication: Harnessing the power of strategic
internal communication planning recommends establishing goals at the
onset of the process, then doing a comprehensive audit of existing
internal communications, followed by implementation of the goals and
aligned communication channels.

"Internal communication can be easy to overlook," says Greg Ebel
vice president of sales & marketing at 4imprint. "However, if a
business' internal customers are informed and knowledgeable of the
situation - that can positively impact external customers."

About 4imprint Blue Papers(SM)

4imprint Blue Papers(SM) are in-depth, how-to articles,
distributed to 4imprint customers to help their organizations succeed.
Accessible at www.4imprint.com/bluepapers, Blue Papers(SM) have
covered popular, cutting-edge topics such as podcasting, online social
networking, search engine optimization (SEO) and guerilla marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company
on the London Stock Exchange, and serves more than 100,000 businesses
with its innovative promotional merchandise throughout the United
States and Canada. For more information, log on to www.4imprint.com.

for 4imprint
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

Copyright Business Wire 2008