Posner Advertising Launches Marketing Program for Toll Brothers' Two Northside Piers

Posner Advertising Launches Marketing Program for Toll Brothers' Two Northside
Piers

NEW YORK, Oct. 23 /PRNewswire/ -- On September 25th, 450 interested buyers and
brokers gathered in Williamsburg, Brooklyn, to attend the long awaited opening
of the Sales and Design Center for Two Northside Piers, the second of three
towers to be built directly on Williamsburg's reclaimed waterfront. "The
reactions to the sales office and new interior finishes have been outstanding;
everyone was very excited about what they saw," said David Von Spreckelsen,
Sr. VP, Toll Brothers City Living.
Two Northside Piers features a contemporary glass facade designed by the
award-winning FX Fowle architects and interiors by Stephen Alton Associates.
It represents a new level of luxury on the Williamsburg waterfront, as well as
a new iconic addition to Brooklyn's waterfront and skyline.
"We're seeing record levels of interest in this market" said Bob Posner,
Principal of Posner Advertising, the marketing firm charged with designing the
sales office and developing a new brand identity/advertising campaign for the
condominium community. "While the market has slowed for some developers, the
sales office here has been exceptionally busy, so much so that the sales team
has asked for patience from buyers in returning calls."
Posner devised a new campaign to effectively re-position Northside Piers
entirely so as to compete against a significant amount of new inventory on the
market currently in Williamsburg. "The idea was to elevate Northside Piers'
status in such a way as to attract buyers who want premium, custom finishes,
incredible views, services and amenities -- all just a few minutes from Union
Square on the L Train," said Posner.
The campaign included a brand new brochure, website and ad campaign spanning
numerous media. As with all of its real estate campaigns, Posner has also
implemented TrakSource(TM), the agency's proprietary analytical software,
capable of recording the performance of each media source and provide a
breakdown that includes a prospect's phone number, as well as their name and
address on calls from a landline.
For more information about Northside Piers, please visit:
http://www.northsidepiers.com/
About Posner Advertising: With experience that spans six decades, Posner
Advertising (www.posneradv.com) is a full-service, lifestyle-focused agency
with expertise in the real estate industry. Headquartered in New York, with
offices in Florida and California, Posner's services include branding,
advertising, traditional/digital marketing, public relations, as well as media
planning/buying, and performance tracking services.
CONTACT:
Win Peniston
Posner Advertising
212 867 3900
win@posneradv.com

SOURCE Posner Advertising

Win Peniston, Posner Advertising, +1-212-867-3900, win@posneradv.com