BurrellesLuce Executive to Lead PRSA International Conference Session on News-Sharing...

BurrellesLuce Executive to Lead PRSA International Conference Session on News-Sharing and Copyright Issues

LIVINGSTON, N.J.--(Business Wire)--
An executive of BurrellesLuce, the country's largest media
monitoring and measurement firm, will conduct a seminar on "What Every
PR Professional Must Know about Copyright in the Digital World" on
October 27 during the PRSA International Conference at the Detroit
Marriott - Renaissance Center in Detroit, Michigan.

BurrellesLuce Executive Vice President Steve Shannon will provide
an authoritative look at the issues surrounding copyright in the
digital age, a subject that has drawn heightened attention as
publishers launch more aggressive education and enforcement programs
with public relations professionals on their radar. Ralph Oman, former
Register of Copyrights of the United States and current faculty member
at The George Washington University Law School, will contribute his
decades of expertise.

Shannon will emphasize that although content is increasingly easy
to share, even the most well-intentioned and limited distribution of
press clippings can unwittingly violate copyright law. Included in the
session will be practical information on how communicators can safely
share news coverage, keeping themselves, their companies, and their
clients on the right side of copyright regulations. Attendees will
also receive a copy of the white paper, Copyright Compliance: What
Every Media Relations Professional Needs to Know.

Shannon has a sixteen-year career in the public relations
industry. He currently serves as executive vice president at
BurrellesLuce, where he oversees sales, client services, marketing,
and product development. A frequent speaker at industry events, he
participates in public relations and media organizations, including
PRSA and the Paley Center for Media.

About BurrellesLuce

BurrellesLuce helps communication professionals maximize their
media relations results through a full range of planning, monitoring
and measurement services. Besides delivering content, the company's
online platform enables clients to target and connect with journalists
and bloggers, monitor the media for coverage, and measure and
understand the impact of their outreach efforts. Founded in 1888 and
based in Livingston, NJ, BurrellesLuce has offices throughout the
United States.

BurrellesLuce
Gail Nelson, senior vice president-marketing
800-631-1160
gnelson@burrellesluce.com

Copyright Business Wire 2008