iKnowtion's MAX08 Forum Plays to Full House

Impressive Group of Speakers Assembled to Discuss Trends in
Marketing Analytics
BURLINGTON, Mass.--(Business Wire)--
iKnowtion, a premier marketing and analytics consulting firm,
reported today that its inaugural forum dedicated to marketing
analytics, the 2008 Marketing Analytics Xchange (MAX08), was a great
success. On September 17, a group of distinguished industry executives
and academics discussed and debated the future of marketing analytics
with a sold-out crowd of over 100 attendees from more than 30
companies at the Marriott Long Wharf Hotel in Boston.

"When we decided to host this forum, our hope was that it would
offer the best opportunity for businesses and practitioners to come
together to examine the emerging role of marketing analytics," said
William Duffy, Managing Partner of iKnowtion. "We believe we
accomplished our goal and are so encouraged by the response to MAX08
that we are already talking about another event next year."

"Also, there seems to be great interest in continuing the dialogue
and, in fact, we're exploring various options to keep it going," added
Duffy.

Dr. Thomas H. Davenport, author of Competing on Analytics: the New
Science of Winning, discussed in his keynote address the importance of
analytically-based decision making and presented his views on what it
takes to become an analytic competitor. Three lively panel sessions
followed with representatives from major companies talking about a
range of topics, including how to instill an analytic culture within a
business, using marketing analytics to drive incremental value, and,
with a nod toward the latest marketing trend, measuring the impact of
social media.

"There was great interaction between the speakers and the
attendees, and we were happy to see the conversations continuing even
after the event had officially ended," said Duffy. "I think MAX08
tapped into a wellspring of interest in marketing analytics, which we
think will only increase as more businesses realize the value that
marketing analytics can deliver."

Event highlights, which include photos and audio clips, can be
accessed at www.iknowtion.com/max08highlights.

About the Marketing Analytics Xchange (MAX)

MAX is a forum focused on the growing ranks of companies that are
implementing analytic strategies for competitive advantage. With an
emphasis on practical advice and takeaways that can be immediately put
to use, the forum showcases examples from leading brands in the
consumer and B-to-B marketplace, with featured speakers representing
an array of industry sectors.

About iKnowtion

iKnowtion is a marketing and analytic consulting firm that helps
Fortune 1000 companies optimize the impact of marketing expenditures
from demand spending to customer focused initiatives. iKnowtion's
industry knowledge and expertise, combined with a comprehensive and
proven analytic approach, provides businesses with the marketing
insights and analytical engines required to dramatically improve
business results. Global leaders in automotive, financial services,
retail and consumer goods rely on iKnowtion to help increase market
share, boost customer loyalty, and optimize marketing spending.
Founded in 1999, the company is headquartered in Burlington, Mass. For
more information, please visit http://www.iknowtion.com.

Racepoint Group, Inc.
Dana Gulick, 781-487-4673
dgulick@racepointgroup.com

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