DemandTec to Present at 2008 Annual CatMan Conference October 28th in Atlanta

SAN CARLOS, Calif., Oct. 23 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that Marc
Dietz, DemandTec's vice president of marketing, will be speaking at the 2008
Annual CatMan Conference, taking place October 28-30, 2008 at the Cobb
Galleria Centre in Atlanta.
Dietz will join Craig Hodnett, vice president of category management, and
Rob Colarossi, vice president of sales, both from Dr Pepper Snapple Group, to
present "Solving the Pricing/Promotion Puzzle: How Dr Pepper Snapple Group
Partners with a Retailer for Growth." Dietz will introduce the session and
discuss the evolution of merchandising and marketing in retail and the
resulting new opportunities for manufacturers and retailers to collaborate to
better meet consumer and shopper needs. Dietz will also highlight new pricing
and promotion technologies that help retailers and manufacturers improve both
process efficiency and planning effectiveness.
"Category Management is undergoing fundamental changes as the leading
manufacturers and retailers in the industry are adopting and defining new best
practices and methodologies in order to create win-win plans that better
target and reach consumers," said Dietz. "DemandTec is honored to share the
podium with one of those innovators and a valued DemandTec customer, Dr Pepper
Snapple Group."
More information about the conference is available at
http://www.cpgcatnet.org/page/114787.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara
Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers
have collaborated online on more than 1.75 million trade deals. For more
information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Cassandra Moren, DemandTec, Inc.
(650) 226-4690
cassandra.moren@demandtec.com

DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.

media, Cassandra Moren, +1-650-226-4690, cassandra.moren@demandtec.com, or
investors, Tim Shanahan, +1-650-226-4603, tim.shanahan@demandtec.com, both of
DemandTec, Inc.