Toyota Announces Intelligent Transportation Systems (ITS) 15th Annual World Congress...

Toyota Announces Intelligent Transportation Systems (ITS) 15th Annual World
Congress Activities
Event Will Include 'Smart Car' Collision Avoidance Demonstrations on New
York's 11th Ave.

NEW YORK, Oct. 23 /PRNewswire/ -- Toyota Motor Corporation (TMC) and
Toyota Engineering and Manufacturing North America (TEMA) today announced
details of its presentation and demonstration activities for the 15th Annual
World Congress on Intelligent Transportation Systems (ITS).
This year's World Congress on ITS will be held in New York City at the
Jacob K. Javits Convention Center from November 16th through the 20th. With
over 200 exhibitors and 10,000 delegates, the 2008 World Congress will be the
largest ever.
Over the four days of the Congress, Toyota will participate in seven
specific ITS demonstrations on New York's 11th Avenue. The "smart car"
demonstrations will utilize 5.9 GHz Dedicated Short Range Communication (DSRC)
to create both car-to-car and car-to-infrastructure communications. The
demonstrations will include pedestrian and vehicle collision avoidance
sequences, as well as a traffic congestion monitoring system that informs a
driver of the optimum speed at which to maintain a constant traffic flow.
Toyota will also participate in nine educational sessions. Subjects will
include efforts to improve: -- parking and pedestrian safety,
-- driver attentiveness,
-- drunk driving prevention,
-- and pre-crash safety systems.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, USA, Inc.

John Hanson, +1-310-468-4718, or Brian R. Lyons, +1-310-468-2552, both of
Toyota Environmental, Safety and Quality Communications