Carmex Takes Moisture to the Next Level With New Carmex Moisture Plus(TM)

Ultra-Hydrating Lip Balm with a Slant-Tipped Applicator Now Available
Exclusively at Walgreens and Walgreens.com

MILWAUKEE, Oct. 23 /PRNewswire/ -- Carma Laboratories, Inc., the makers of
Carmex(R) lip balm products, today announced the arrival of new Carmex
Moisture PlusTM ultra-hydrating lip balm, a lip balm that uses aloe, shea
butter and vitamin E to provide intense moisturizing protection. Available
exclusively at Walgreens and Walgreens.com, the new premium lip balm is
packaged in a sleek cosmetic tube applicator and provides a hint of gloss as
well as an SPF 15 rating. The suggested retail price for Carmex Moisture Plus
is $2.99.

"Carmex Moisture Plus is sleek and sophisticated as well as practical," said
Paul Woelbing, CEO of Carma Laboratories. "Our customers told us that they
love the family of Carmex products, but sometimes they need to 'dress up'
their lip balm while maintaining great moisturizing qualities and sun
protection."

In addition to its enhanced moisturizing qualities, Carmex Moisture Plus lip
balm contains menthol, camphor and phenol, key ingredients in all Carmex
products that work to increase circulation and promote healing. The new
slant-tipped lip balm is easy to apply and provides lips with a satin gloss
finish.

Carmex Moisture Plus joins other popular Carmex products, including the
Original Jar, Original Tube and Click Stick. Carmex products come in a variety
of flavors, including original, cherry, strawberry, and mint. For 10 years
running, Carmex has been the most pharmacist-recommended lip balm, ranking #1
in a national survey of over-the-counter lip balm products by Pharmacy Times
magazine.

About CARMEX and Carma Laboratories, Inc.
For over 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex
brand lip balm. Carmex has been named the #1 pharmacist-recommended lip balm
by Pharmacy Times magazine for the past ten years. Carmex products are
available at U.S. retailers, including Walmart, Walgreens, Target, CVS,
Kroger, and Rite Aid, and online at Walgreens, CVS, Drugstore.com, Longs,
Sam's Club and REI. For more information, contact Carma Laboratories at (414)
421-7707 or visit www.carma-labs.com.

SOURCE Carma Laboratories, Inc.

Media, Kristi Arndt, +1-763-782-0265, cell, +1-612-803-0861, or Patti Winger,
+1-651-436-3592, cell, +1-651-341-8991, info@peridotgroup.net, both of Peridot
Group, for Carma Laboratories, Inc.