Golfers Set to Tee Off at TPC Sawgrass in Nature Valley(R) Amateur Championship

With the regional finals complete, golfers take aim at National
Title
MINNEAPOLIS--(Business Wire)--
The field of winners from Nature Valley(R) Amateur qualifying golf
tournaments has been set, and now it's time for participants to take
aim at The Championship at the home of THE PLAYERS Championship - TPC
Sawgrass - on October 25. The second annual "Nature Valley Amateur"
national championship will consist of 57 qualifiers from 19 qualifying
events played throughout the summer at some of the PGA TOUR's premier
TPC courses in the country.

"The Nature Valley Amateur qualifying tournaments have been a
tremendous success and we look forward to showcasing great amateur
golf talent from across the country at this year's national
tournament," said Travis Trembath, Nature Valley associate marketing
manager. "Our long-standing relationship with the PGA TOUR has allowed
us to develop pro-style conditions for these tournaments that test the
players' abilities. THE PLAYERS Stadium Course at TPC Sawgrass will
provide the ultimate test for our players and should make for some
great golf."

Nature Valley Granola Bars - an official sponsor of the PGA TOUR -
created the "Nature Valley Amateur" to give golfers the chance to
compete in an electric atmosphere inside the ropes with fast greens,
high rough and challenging pin placements.

"We are very excited to partner with Nature Valley and provide
this unique opportunity to so many talented players," said Rob Ohno,
senior vice president of corporate marketing for the PGA TOUR.
"Amateur golfers are the lifeblood of our sport - grinding it out at
their local golf courses and driving ranges. Providing this talented
group the outlet to showcase their skills in a challenging
environment, such as TPC Sawgrass, is a great opportunity, and should
be an entertaining and intense competition."

An Official Sponsor of the PGA TOUR

Nature Valley is committed to delivering an authentic experience
to avid amateur golfers. The "Nature Valley Amateur" is a rare
opportunity for golfers who enjoy a healthy, active and outdoor
lifestyle to compete like a pro in a PGA TOUR experience.

The "Nature Valley Amateur" is a natural extension of Nature
Valley brand's long established commitment to golf. Nature Valley has
been the Official Natural Energy Bar of the PGA TOUR and Champions
Tour since 2000. As a result, Nature Valley has had a presence at more
than 35 tournaments annually, distributing samples for fans and
volunteers.

In addition, Nature Valley sponsors the PGA TOUR's Caddy Hat
Program, providing hats and towels to every caddy without a hat
sponsorship. The success of this partnership inspired Nature Valley to
develop the "Nature Valley Amateur."

About Nature Valley

Nature Valley(R) created the granola bar category in 1975 and
brings great taste to active consumers looking for wholesome
snacks. Nature Valley consists of five great-tasting granola bar
lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Granola
Bars, Sweet & Salty Nut Granola Bars, and Roasted Nut Crunch Granola
Bars. Nature Valley is also the Official Natural Energy Bar of the PGA
TOUR, the United States Ski and Snowboarding Association, Nature
Valley NASTAR, Association of Volleyball Professionals, Cross Country
Ski Areas Association, Vail Resorts, Aspen Resorts, Myrtle Beach Golf
Holiday and the Warren Miller Film Tour. In addition, Nature Valley is
a sponsor of the Student Conservation Association and the Nature
Valley Grand Prix.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of
professional golfers. Its primary purpose is to provide competitive
earnings opportunities for members of the PGA TOUR, Champions Tour and
Nationwide Tour; to protect the integrity of the game; and to help
grow the reach of the game in the U.S. and around the world.

In 2008, the three Tours are competing in 108 events for
approximately $355 million in prize money. Tournaments will be held in
nine countries outside the U.S. and in 37 states.

In addition to providing competitive opportunities for its
membership, TOUR events also generate significant funds for local
charities. In fact, the three Tours have surpassed the $1 billion mark
in overall charitable contributions. The PGA TOUR's Web site address
is www.pgatour.com and the company is headquartered in Ponte Vedra
Beach, FL.

(a) Nature Valley(R) is a registered trademark of General Mills,
Inc.

General Mills
Kristen Goldberg, 763-293-1562
kristen.goldberg@genmills.com
or
Padilla Speer Beardsley Inc.
Joey Lomicky, 612-455-1734
jlomicky@psbpr.com

Copyright Business Wire 2008