Shenui Launches Its Standout Line of Made-to-Order Skin Care

Find It Online at Shenui.com: Custom-Formulated Skin Care That
Performs by Harnessing Clinical Concentrations of BioActives
SEATTLE--(Business Wire)--
Imagine a skin care laboratory created by medical experts, ready
to custom-formulate your new batch of skin care products at the time
you place your online order. Not only do these products incorporate
clinically effective levels of BioActives (naturally derived, active
ingredients comprised of vitamins, peptides, proteins, enzymes and
extracts), but products also arrive specially packaged in unique
containers that preserve potency, with a customized label bearing your
name, a complete inventory of ingredients, and an expiration date.

Tailor to your skin's desire: Formulations can be enhanced with
skin-boosting BioActives that moisturize, improve the appearance of
fine lines and wrinkles, exfoliate, revitalize, soothe, and
regenerate. Choose from 40 different BioActives, many of which are
natural or organic, and select from 20 scents including Japanese
cherry blossom, cassis, or glacier fresh (fragrance free available for
sensitive types).

Developed in the Seattle area lab of its Swiss founders, Karin and
Dr. Thomas Bombeli, the company was established in 2008 following the
success of their existing cosmetics wholesale business,
makingcosmetics.com (formerly Somerset, founded in 1997). A doctor
specializing in medical research, Thomas Bombeli became increasingly
interested in cosmetic chemistry as his wife, Karin, a former nurse,
began course work and practice in cosmetic formulations in 1993.

"I was always very passionate about skin care ingredients, and
after learning the basics of formulating, I developed my interest over
the 15 years following," Karin Bombeli said. "My goal was to develop
formulas based on active, functional ingredients that had positive
effects on the skin, and because skin care is so personal, it was of
utmost importance to me to create products that were not only safe,
pure and healthy, but also completely tailored to a user's specific
needs and preferences."

The Bombelis devised Shenui knowing not only that its
made-to-order concept would require expert, personalized service, but
that it could also deliver results well beyond any mass market store
line (whose BioActive effects often diminish before they ever reach
the cash register). With Shenui, expert technicians create each
product individually as they are ordered. Based on the user's
individual needs and preferences, fresh BioActives are incorporated
into formulations to create highly effective products based on the
consumer's exact skin care needs.

As a means to promote education and integrity, Shenui subscribes
to an ethical, "open label" practice that discloses the precise
concentration of BioActives found in each formulation; traditional
cosmetic companies avoid divulging this information because many use
BioActive concentrations too insufficient to scientifically satisfy
product claims. Customers will delight in Shenui's personalized
product labels that include the user's name, modeled much like a
pharmaceutical prescription label.

About Shenui

Breaking ground with exceptional freshness, potent ingredients,
and advanced practices, Shenui - a brand new skin care line available
exclusively online at Shenui.com - spares the empty promises and
delivers results.

The Shenui name is a fusion of Feng Shui philosophy and an
adaptation of root words, "Shen" meaning spirit and "Kui" meaning
variety. Customers seeking completely personalized, effective skin
care reap all of the benefits of Dr. Thomas and Karin Bombeli's
collective medical and cosmetic formulation expertise, including their
commitment to providing fresh, advanced, customizable products.

Shenui skin care products are exclusively formulated-to-order and
therefore not available in stores. Visit http://www.shenui.com to view
the full range of products, ingredients and customizable
possibilities. for more information, call 877-shenui0 (877-743-6840).

Wilson Public Relations
Tamara wilson, 206-838-8977
TamaraW@TamaraWilson.com

Copyright Business Wire 2008