SMS Leader mBalance Introduces TextPass(TM): "Green Messaging" for Mobile Networks

Responsible Communications: Sending an SMS Can Now Be 30 Times
More Environmentally Friendly
AMSTERDAM, Netherlands--(Business Wire)--
mBalance, the company that introduced the SMS Router and SMS
Firewall, continues to steer the messaging industry in the right
direction by helping mobile operators protect the environment.
mBalance's efficient software minimizes energy consumption and
provides operators considerable savings in both hardware costs and
carbon footprint. With mBalance's latest TextPass(TM) Suite 7 software
release, the company provides extreme SMS routing and delivery
performance on existing hardware.

mBalance's Green Messaging falls in line with the new
environmental policies set by the GSM Association, which has launched
a renewable energy push for mobile networks called the Green Power for
Mobile Program. The goal is to help the mobile industry to become more
aware of its power consumption and its effects on the environment. The
idea is not only to lower the energy consumption of existing messaging
infrastructures, but also to introduce renewable energy sources such
as solar, wind or sustainable bio-fuels.

Mobile messaging traffic is still growing at a faster pace than
anyone predicted. In North America, people sent more text messages
this year than they made phone calls. With this growth has come a
greater need for operators to compare the various offerings made by
SMSC vendors.

"Sending an SMS is becoming cheaper due to competition and
regulatory price rulings, which results in even more use of SMS by
subscribers. At the same time, mature operators need to be more
conscious of the environmental impact of their heavy energy
consumption. The result: these operators are now, more than ever,
focused on reducing their carbon footprint. mBalance's new messaging
systems allow them to do this while at the same time save considerably
on server hardware. This all means a more competitive business for
them," commented mBalance CEO Marien van Ouwerkerk.

Mobile network capacity, until now one of the most effective ways
to compare offerings, has traditionally been expressed in messages per
second, but this number doesn't tell the customer anything about the
hardware or energy efficiency needed to achieve it. mBalance believes
this is better expressed as the power consumption per messages
delivered, the common unit for this is kiloWatt hour (kWh). The
mBalance modular SMS routing platform handles 140 Million messages per
kWh, while using 30 times less energy than traditional SMSC (Short
Message Service Centre) systems with comparable delivery capacity.

About mBalance

mBalance is renowned for its innovative and high-quality message
routing products for mobile networks. mBalance products provide SMS
routing, security and storage functionality and have been successfully
deployed globally with installations in the largest networks in
Europe, Asia, the Middle East, Africa and America. mBalance products
are the preferred choice for mobile operators who require a proven,
robust and future-proof solution to evolve their messaging
infrastructure. With offices in the Netherlands, Singapore and USA
(opening early 2009), and subsidiaries in Malaysia, Philippines and
Indonesia, mBalance has created a worldwide presence to support its
OEM vendors, channel partners and end-users.

www.mbalance.com

mBalance
Ronald Cornelisse, +31 20 563 2300
ronald.cornelisse@mbalance.com
or
Lubbers & De Jong
Wilco Rutenfrans, +31 20 421 0565
wilco@l-dj.nl

Copyright Business Wire 2008