AzoogleAds Announces Beta Launch of iMobilePublisher
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First performance-based ad network to make marketing dashboard
available on iPhone
NEW YORK--(Business Wire)--
AzoogleAds (www.AzoogleAds.com), a division of the New York-based
online marketing leader Epic Advertising, announced today the
successful beta launch of its new iPhone Publisher Reporting Platform,
iMobilePublisher. The beta launch represents the latest in a string of
successes stemming from the company's Product and Technology teams,
and will initially include a small number of trusted publishers. The
application demonstration is scheduled to make its public debut at the
annual ad:tech New York show at booth # 804 in the Hilton New York
hotel on November 3-4.
"We have found that our publishers increasingly use iPhones, and
so this product was born out of marketplace opportunity," said Greg
Bayer, Senior Director of Product Management for Epic Advertising. "We
wanted to build something that makes life even easier for the
publishers that work with us, and we strive to deliver innovative
tools to them which set us apart from other networks."
iMobilePublisher provides publishers in the AzoogleAds performance
ad network the ability to check all facets of marketing campaigns
including payment history, leads, stats, clicks and effective CPCs.
The easy-to-use interface also allows the publisher to sort by offers
and a variety of date ranges, with a well-designed presentation and
user-interface that can display data in graphical format. The platform
also works on the iTouch with a wireless internet connection.
The platform is free to AzoogleAds publishers and will be
downloadable at iTunes shortly. Rollout and expansion to AzoogleAds'
publisher base is expected in early 2009 with enhanced functionality.
Additional product demos and promotional giveaways will take place at
Affiliate Summit West
(http://www.affiliatesummit.com/09w_conference.php) beginning January
11, 2009, where the Azoogle Ad Network is also the Platinum Sponsor.
"From a technology standpoint, our team is committed to supporting
the ever-changing needs of our worldwide publisher base," says Rick
Okin, Chief Information Officer for Epic Advertising. "Our world-class
technology team takes pride in staying a step ahead of our closest
competitors in terms of product innovation and first-mover status, and
we look forward to getting feedback from beta publishers prior to
rollout and adding a whole new set of cool features."
About AzoogleAds:
AzoogleAds (www.AzoogleAds.com) is a division of Epic Advertising,
the global online performance marketing company that provides
advertisers with measurable Internet advertising impact. Leveraging
proprietary and patent-pending contextual and behavioral targeting
technologies, and the over 38,000 publishers in its highly-acclaimed
network, AzoogleAds provides its advertising partners with performance
and direct response marketing ROI and worldwide online reach via
transparent display and search consumer traffic.
The parent company of AzoogleAds, Epic Advertising, has achieved
several industry accolades, including being named an AlwaysOn Global
Top 250 Company as one of the top private companies in the world, a
comScore top-50 ranking in internet reach (Ad Focus, July 2008) and
being named a 2008 Inc. 5000 company.
AzoogleAds and Epic Advertising are headquartered in New York,
with offices in San Francisco, Toronto and London. The company is
privately held and backed by private equity firms TA Associates and
Stripes Group.
Epic Advertising
Cherilyn Earl, 212-308-8509
Cherilyn.Earl@epicadvertising.com
Copyright Business Wire 2008
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