Equinox Fitness Clubs Continues National Expansion

NEW YORK, Oct. 23 /PRNewswire/ -- In challenging economic times, people have
an even greater need to maintain a fitness regimen and find ways to relieve
their stress. That's one reason why Equinox Fitness Clubs, known for
innovative programming and award winning-design, are thriving in this current
down market. "We have a strong growth outlook for 2009, and are actively
looking for real estate and expansion opportunities in several markets," says
Equinox CEO, Harvey Spevak.

Equinox Fitness Clubs has over 45 locations across the country, including five
new clubs opened in 2008. The company plans to open six new Equinox clubs in
2009. According to Equinox's VP of Real Estate, John Klein, the company is
planning to expand in the New York metro area, Dallas, Boston, Washington DC,
Orange County, Los Angeles and San Francisco Bay Area. Equinox, who partnered
with Pure Yoga out of Asia to launch the first American outpost in New York
City this past July, will also open a Pure Yoga Flagship studio in Los
Angeles, CA, and additional Pure Yoga studios in other key urban markets.

"Our goal has always been to meet the needs of the discriminating fitness
consumer who demands quality and value. This market is still growing. There
is a huge demand for an innovative, upscale fitness facility in several
under-served markets," according to Spevak.

Equinox's long-term growth plans continue to remain aggressive. "For 2010,
we're working on a pipeline that would yield eight new Equinox Fitness Clubs
across the country and several new Pure Yoga locations," says VP Klein.

About Equinox: Equinox Fitness Clubs offers an integrated selection of
Equinox-branded programs, services and products, including strength and cardio
training, group fitness classes, personal training, spa services and products,
apparel and food/juice bars. Since its inception in 1991, Equinox has
developed a lifestyle brand that represents service, value, quality,
expertise, innovation, and attention to detail, market leadership and results.
Visit equinoxfitness.com for more information.

About Pure Yoga: Pure Yoga, Asia's premier yoga studios, partnered with
Equinox Holdings Inc. to introduce the first American Outpost in New York City
July of 2008. Pure Yoga offers a wide variety of traditional and contemporary
yoga practices, taught by over 20 passionate, certified instructors, housed in
20,000 square feet of modern, minimalist luxury. Workshops for all levels with
internationally-acclaimed guest yoga masters and teacher training programs are
all part of providing students with the most rewarding yoga experience
possible. Visit pureyoga.com for more information.

SOURCE Equinox Fitness Club

Judy Taylor, Equinox, +1-212-774-6330, jtaylor@equinoxfitness.com