International Sensation BoA Set to Conquer America

LOS ANGELES, CA, Oct 23 (MARKET WIRE) --
For the first time in her successful nine (9) year career, BoA, the
21-year-old Pop super-star from Asia, is set to debut an as-yet-untitled
American album in the first quarter of 2009. The album is be prefaced
with the digital issue of instant pop and R&B hit single "Eat You Up"
which was released on October 21, 2008 with the video to follow on
November 11, 2008. On the same day, the single "Eat You Up" was be
released to more than 30 countries worldwide with more than 300 digital
service platforms being serviced. The single and album come on the heels
of a career steeped in several international releases (Korea and Japan),
multi-platinum sales (near 20 million records sold), prestigious awards
and accolades (MTV Asia Most Influential Artist Award), and a number of
international endorsements. The single is currently #2 on the iTunes
Dance Top Songs Chart.

BoA is a youthful singer signed to Korean based entertainment powerhouse
S.M. Entertainment where at the age of 13 she began a rigorous training
schedule that would develop and fine tune her already potent singing and
dancing skills. By her mid-teens, the stunningly beautiful talent had
released several albums in Korea, including her highly acclaimed debut
"ID; Peace B" followed by "Listen to My Heart," her debut Japanese
release. With 14 albums between the two countries to her credit, BoA has
decided to take her show on the road... to the United States of America.
Basically, she's coming out and she wants the world to know.

To kick off this stateside introduction and international transition, BoA
was joined by more than 200 journalists from Japan, China, Thailand,
Taiwan, Hong Kong, and the United States for the public announcement of
her forthcoming American debut. The event took place on September 10,
2008 in Korea with interpreters of three languages working simultaneously
-- a marvel to see. The event concluded with a preview of the first
single "Eat You Up."

The up tempo, R&B fueled, pop dance party hit "Eat You Up" by BoA was
released digitally on October 21, 2008 to all major markets with her
American debut to follow at the top of 2009. Available on her official
website: www.BoAAmerica.com are two video teasers of the premiere single
along with audio. The full length video for "Eat You Up" will be available
for digital purchase on November 11, 2008.

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