Singer Direct Announces New Online Media Network

Target Consumers by Demographics and Purchase Behavior

RYE BROOK, N.Y., Oct. 23 /PRNewswire/ -- Singer Direct has announced the
formation of its exclusive Online Media Network, a new and innovative
marketing tool powered by "Live Decisions" that uses Transactional E-Mail to
target consumers by their demographic make-up and purchase behavior.
Live Decisions is a technology developed by Web Decisions that enables
real-time interactive marketing campaigns to be executed within transactional
emails, on a website, or in the call center. Kim Addington, CEO of Web
Decisions, says, "Singer Direct's Online Media Network is an exciting new
marketplace for publishers and advertisers to conduct business and our
innovative technology allows unprecedented, real-time 1-to-1 customer or
acquisition marketing."
Sandra Roscoe, an EVP at Singer Direct and the force behind the creation
of this network, emphasized its uniqueness by saying, "Targeted transactional
e-mails is a new breakthrough in e-mail marketing, providing companies the
necessary means to serve consumers relevant and timely advertisements."
This network affords transactional e-mail publishers the opportunity to
not only monetize their online communications, but to attract the "right ads
for the right audience." Roscoe believes that the Online Media Network can
have a significant impact on the way third party advertisers utilize online
promotional opportunities to reach new customers.
Singer Direct, a Strategic Business Unit of the Omnicom Media Group,
offers integrated, multi-channel media campaign solutions. It also develops
new revenue streams for companies by monetizing their existing customer
contact points. Singer is known for its innovative ideas that break through
the clutter to reach different targeted consumer groups.
About Omnicom Media Group
Omnicom Media Group is the media division of Omnicom Group Inc. Its
businesses include leading media service companies OMD Worldwide and PHD
Network, as well as a number of specialized companies in areas including
search engine marketing, branded content production, asset barter, out-of-home
media, insert media and discount newspaper. Omnicom Group Inc. (NYSE: OMC)
( www.omnicomgroup.com ) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, media, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
SOURCE Omnicom Media Group

Pat Sloan, Omnicom Media Group, +1-212-415-2109, Pat.sloan@ddb.com