Posner Announces Launch of Newly Branded Website for Rockrose's Deco Lofts

NEW YORK, Oct. 23 /PRNewswire/ -- Launched yesterday, the new Deco Lofts
website http://www.99johndecolofts.com includes a rich media experience that
combines the beauty of flash video technology with sophisticated search engine
optimization.

"This website is the center-piece of our newly positioned, re-designed
marketing campaign for Deco Lofts. It features a variety of people that
represent homebuyer prospect segments and his or her particular connection to
'Your Own Empire,' the building's overall campaign theme," said Win Peniston,
VP, Strategy & Development at Posner Advertising.

"Building a beautiful site that doesn't rank well in search results is a
critical error made by many of our clients' competitors in the real estate
marketing category. Our approach is to find the most appropriate balance
between form and function," according to Dana Randall, Posner's Director of
Interactive Services.

An additionally exciting feature of the Deco Lofts condominium website is its
compatibility with mobile devices. "With the increase in popularity of
browsing the web from an iPhone, a Blackberry, or a Windows Mobile device, we
have recognized the importance of building pages designed for those
environments," Randall continued. Since flash websites are currently not
supported on mobile devices, Posner's interactive team added mobile-specific
pages. When a user searches Google or sites such as NY Times Mobile for
listings, they are automatically directed to the Deco Lofts Mobile pages,
where they can browse the available units and their details. If they wish to
make an appointment with a sales agent, with one touch, they can call the
sales office.

About Posner Advertising: With experience that spans six decades, Posner
Advertising (www.posneradv.com) is a full-service, lifestyle-focused agency
with expertise in the real estate industry. Headquartered in New York, with
offices in Florida and California, Posner's services include branding,
advertising, traditional/digital marketing, public relations, as well as media
planning/buying, and performance tracking services. Posner's interactive team
includes a group of professionals that are certified in Google AdWords, Yahoo
PPC and Microsoft AdCenter professional programs. Posner's rapport with Google
enables the agency, and its clients, to be part of advertising beta programs
to which very few marketing firms have access.

CONTACT:
Win Peniston
Posner Advertising
212 867 3900
win@posneradv.com

SOURCE Posner Advertising

Win Peniston of Posner Advertising, +1-212-867-3900, win@posneradv.com