Fonality Call Center System Saves Crusecom More Than $250,000 Annually

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Thu Oct 23, 2008 12:02am EDT

PBXtra Enables Rapid Growth, Increased Call Volumes
LOS ANGELES--(Business Wire)--
Crusecom, a Michigan-based outsourcing call center, is saving more
than $250,000 annually with PBXtra Call Center from Fonality(R), a
leading provider of open source unified communication systems for
businesses. Fonality's call center system has helped Crusecom attain
rapid growth and a reputation as a leading-edge call center facility.
The dramatic savings Crusecom has achieved from its PBXtra Call Center
deployment have enabled the company to invest in a new 14,000 square
foot call center facility that will house up to 150 call center
agents.

   "Fonality and PBXtra Call Center made our whole business model of
providing cost effective, outsourced onshore call centers possible.
They have delivered remarkable business benefits to our company," said
Art Cruse CEO at Crusecom. "When we bought our Fonality system, it was
75 percent less than a comparable Avaya system. With Avaya, we would
easily be paying an extra $250,000 per year in support, maintenance
and hardware costs, which would directly impact our bottom line and
limit our growth capabilities."

   Crusecom provides 24x7x365 call center operations to state
agencies and companies that want to keep call center operations in the
U.S. but cannot afford the high costs of urban call centers. Since
deploying PBXtra Call Center in 2007, the company has expanded its
customer base, added 50 new call center agents and increased inbound
call volumes.

   "PBXtra Call Center is amazing - the more calls we get the more
money we save," Cruse continued. "We've been able to reinvest these
cost savings in our company and grow our business very rapidly."

   By leveraging web-based reporting capabilities in PBXtra Call
Center and other technology developed in-house, Crusecom is the only
electronic benefits transfer (EBT) call center in the country that is
offering customers real-time, web-based service level agreement
reporting. In addition to the $250,000 he is already saving with
Fonality, Cruse estimates that this real-time, self-service reporting
functionality saves his company eight to 16 man hours every day, or
$50,000 to $100,000 annually, while providing customers with better
service and support.

   "Gone are the days of the cumbersome, big-iron call center
oligopoly. Crusecom is a perfect example of why there is a changing of
the guard in the call center market as companies rapidly adopt more
agile technologies like PBXtra Call Center," said Chris Lyman CEO of
Fonality. "Small and mid-size call centers need affordable, flexible
phone systems with solid service agreements that allow them to grow
rapidly. Fonality is delivering on these requirements and is
constantly innovating with newer advanced technologies."

   About Fonality

   Fonality, www.fonality.com, is a leader in open source phone
systems and contact center solutions for small and medium-sized
businesses. Used by more than 5,000 companies and 125,000 end users in
more than 100 countries, Fonality's award winning IP-PBX VoIP phone
systems have connected more than 350,000,000 mission critical phone
calls. The PBXtra and trixbox(R) Pro product lines are based on
Fonality's patent-pending Anywhere Management(TM) Hybrid-Hosted(TM)
architecture, and deliver the advanced capabilities of an
enterprise-class phone system for 40 to 80 percent less than
traditional offerings. Fonality's fully free and open source telephony
platform, trixbox CE (www.trixbox.org), is home to one of the world's
largest and fastest growing communities of open source telephony
users, with more than 200,000 live deployments and 125,000 new
downloads each month. Fonality's headquarters are in Los Angeles with
additional offices in Australia and Argentina. Company investors
include Draper Fisher Jurvetson Growth Fund, Intel Capital, and Azure
Capital Partners.

Spencer Communications for Fonality
Sarah Hawley, 480-558-4181
sarah@spencercomm.biz

Copyright Business Wire 2008
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