Girls Gone Right - Scholastic, Inc. Extends Agreement with Only Hearts Club(R) to...

Fri Oct 24, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

Girls Gone Right - Scholastic, Inc. Extends Agreement with Only Hearts Club(R)
to Carry Books
Adventure books about the Only Hearts Girls(TM)

LOS ANGELES, Oct. 24 /PRNewswire/ -- In the wake of the recent controversy
surrounding Scholastic Inc.'s decision to discontinue Bratz dolls books, the
Only Hearts Club(R) announced today that Scholastic Inc. has agreed to expand
the titles it carries in the Only Hearts Club series of books.
    "Especially in light of the barrage of questionable images and messages
being marketed to young girls today, many telling them to grow up fast and to
try and be sexy, we applaud Scholastic's decision to carry our books that
focus on creating and building a positive self-image and self-confidence in
young girls," said Len Simonian, President, Only Hearts Club.
    The Only Hearts Club collection of books is timeless, celebrating
girlhood.  The books are based on the Only Hearts Club fashion dolls,
comprised of eight ethnically diverse girls that formed a club with a promise
to "listen to your heart and do the right thing."  Only Hearts Club dolls look
and dress like real girls, in trendy and cool yet age-appropriate fashions.
Similarly, the storylines and dilemmas in the books are like those of real
girls today.  Intentionally developed alongside the dolls, the books center on
dilemmas that are familiar to today's girls.  Wholesome books with real-life
storylines, such as the collection of books from the Only Hearts Club, are key
to getting children to start reading.  The books also inspire a positive play
experience.
    Among the titles Scholastic carries are The Friendship Heart and The
Secret in the Stable.
    Illustrated with rich color photographs of soft and fully posable dolls in
action, the books have charming, yet suspenseful plotlines, complete with full
character development, realistic dilemmas faced by real girls every day, story
climaxes, and instructive, edifying resolutions highlighting the value of
teamwork, friendship and social ethics.  In each story, an Only Hearts Girl
struggles with a difficult decision and ultimately decides to "listen to her
heart and do the right thing."
    The Only Hearts Club collection of dolls is a content-based brand of
real-looking dolls for real girls, combining content that delivers a
much-needed positive message to girls.  "The sexualization of young girls is
currently a huge concern.  10 is the new 15 and 8 the new 13," said Simonian.
"At Only Hearts Club we work against today's television and music video
culture where girls as young as 6 years old are told to wear revealing
clothing, act sexy and chase boys.  Young girls tell us they love playing with
dolls that dress and look like them, and parents and grandparents are ecstatic
about finally finding something good for the girls," added Simonian.  Each
doll has its own personality and interests, all with the common goal of true
friendship and a pledge to be nice to others.  The dolls combine detailed and
realistic facial features with soft, fully posable bodies.  Additional
products from OHC include doll accessories, play sets, a complete equestrian
line named the Only Hearts Horse & Pony Club featuring soft, posable dolls and
horses, and a line of mini plush Only Hearts Pets.
    Only Hearts Club dolls retail at $15.99.  The Scholastic books retail at
$6.95.
    Photo: http://www.ereleases.com/pr/2008-OHC.jpg

    About the Only Hearts Club
    (Logo: http://www.ereleases.com/pr/OHC-logo.jpg)
    Headquartered in Southern California, OHC Group LLC is the creator of the
Only Hearts Club(R) brand.  The company specializes in the design, development
and production of innovative toys for the specialty toy and gift market.  OHC
Group focuses on designing and developing products that are unique,
attractive, interesting and fun to play with and also develops the content of
its brands in order that they deliver a positive message to children.  For
more information on Only Hearts Club products and accessories, go to
http://www.onlyheartsclub.com or call (805) 385-4400.
    Press Contact:

    Christine King/Maya Sobolev
    TMG International
    310-887-7077
    maya@tmginternational.com


    This release was issued through eReleases(TM).  For more information,
visit http://www.ereleases.com.
SOURCE  OHC Group LLC

Christine King or Maya Sobolev, maya@tmginternational.com, both for OHC Group
LLC, +1-310-887-7077
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