Black Madonna Honey Center Stage in Box Office Hit "The Secret Life of Bees"

Sue Bee Honey Creates Special Edition Packaging
SIOUX CITY, Iowa--(Business Wire)--
Sue Bee Honey and SKAR Advertising have produced Special Edition,
Sue Bee branded Black Madonna Honey packaging, inspired by the Fox
Searchlight Pictures feature film "The Secret Life of Bees," now
showing in theatres nationwide. Black Madonna Honey is the brand name
of honey produced by the August Boatwright family, who operates a
successful bee farm and honey-making business in the movie. The movie
is based on the best-selling novel by Sue Monk Kidd, and portrays the
touching story about the need for love, sisterhood and redemption.

Jim Powell, vice president of sales and marketing at Sue Bee
Honey, commented, "The Sue Bee Black Madonna Honey packaging is unique
in that it is the recognized brand of August Boatwright's family
honey-making business. The labels and other promotional elements were
produced specifically for this movie and are sure to be a collector's
item."

To further celebrate the movie and its importance to the bee
keeping and honey production industry, Sue Bee, SKAR Advertising and
Fox Searchlight Pictures have collaborated to produce other
movie-related promotional elements, including: in-store display
shippers, a national newspaper insert, "The Secret Life of Bees"
Cookbook, a www.suebee.com homepage dedicated to "The Secret Life of
Bees," and in-store promotional honey bottle tags.

Todd Sanning, SKAR Advertising vice president, who worked closely
with Sue Bee and Fox Searchlight to develop Special Edition Sue Bee
branded "The Secret Life of Bees" promotional elements, added, "Sue
Bee is the most recognized honey brand in the world, and it is only
fitting that they're once again involved in such a successful national
film promotion. We're proud to be a part of this."

Sue Bee Black Madonna Honey packaging was designed by SKAR
Advertising of Omaha, Neb., www.skar.com, and features artwork from
renowned artist and philanthropist Charles Bibbs. Special Edition Sue
Bee Black Madonna Honey is now available at www.suebee.com. All net
proceeds from the sales of Sue Bee Black Madonna Honey go to benefit
First Book, www.firstbook.org., a nonprofit organization that gives
new books to children from low-income families.

About Sue Bee Honey

Sue Bee Honey is the branded product name for the Sioux Honey
Association, headquartered in Sioux City, Iowa, with production
facilities in Sioux City, Iowa, Elizabethtown, N.C., and Anaheim,
Calif. Sioux Honey Association has become the world's largest honey
marketing organization. Its global presence extends to the Middle
East, Far East, Europe, and South and Central America, and it
continues to be a leader in the honey industry with state-of-the-art
facilities, which include research and development.

The Sioux Honey Association also is a green company, which means
Sue Bee products and containers are safe for the environment. The
Association strives to protect the ecosystem through recycling,
innovative engineering, and cutting back on over-packaging. To learn
more about Sue Bee Honey and the Sioux Honey Association, log on to
www.suebee.com, where you will find company history, "The Secret Life
of Bees" special offers, a Q&A section, recipes, and Honey Fact Sheet.

About SKAR

SKAR Advertising is a full-service brand communications agency,
located in Omaha, Neb., since 1962. SKAR offers expertise and services
in creative design, media research and buying, interactive promotions
and Web design, event marketing, brand planning, account management
and public relations. SKAR also is a full-service research facility
with on-site focus group capabilities. For more information, visit
www.skar.com.

About Fox Searchlight Pictures

Fox Searchlight Pictures is a specialty film company that both
finances and acquires motion pictures. It has its own marketing and
distribution operations, and its films are distributed internationally
by Twentieth Century Fox. Fox Searchlight Pictures is a unit of Fox
Filmed Entertainment, a unit of Fox Entertainment Group.

SKAR Advertising
Jim Bush, 402-330-0110
jbush@skar.com

Copyright Business Wire 2008