"U.S. Farmed" is Only Yellowtail Recommended on Seafood Watch(R) Sushi Card

All Other Yellowtail Ranked "Avoid"
KONA, Hawaii--(Business Wire)--
Kona Blue Water Farms today commended the Monterey Bay Aquarium
Seafood Watch program's Sushi Card recommendation of U.S. farmed
yellowtail as a "Good Alternative." Released yesterday, the
much-anticipated Sushi Card states that "Yellowtail is farmed in the
U.S. in a more environmentally responsible way than in other regions
of the world," and recommends consumers "Avoid" other farmed
yellowtail from Japan and Australia due to concerns about
environmental impact and a high reliance of wild-caught fish in feed.

Yellowtail, otherwise known as hamachi, kampachi or kanpachi, is a
popular menu item in sushi restaurants. Currently, the sole product
that this positive ranking applies to is Kona Kampachi(R), a Hawaiian
yellowtail sustainably farmed in Hawaii by Kona Blue. Although Seafood
Watch does not make recommendations about specific aquaculture
producers, Kona Blue is the only yellowtail farm currently operating
in the United States.

"We're grateful for our collaborative relationship with Seafood
Watch, which has helped us improve our sustainability quotient over
the past two years" said Neil Anthony Sims, President and Co-founder
of Kona Blue Water Farms. "Their guidance is an invaluable help to us
in our effort to pioneer environmentally friendly open-ocean
aquaculture."

In its ranking, Seafood Watch states that U.S. farmed yellowtail's
"good management and a shift toward feed alternatives with less
reliance on wild fish are promising signs for the future of this
industry."

The Monterey Bay Aquarium's peer-reviewed report on farmed
yellowtail states, "Seafood Watch recognizes the voluntary
transparency on the part of Kona Blue in making some of their
proprietary farm data available, their efforts to improve the
sustainability of their practices, and their willingness to exceed
legal requirements."

"Sushi restaurants are very important customers for Kona Blue,"
said Mike Wink, CEO of Kona Blue, "and we've been lucky to have the
support of the sushi trade since Kona Kampachi(R) first came on the
market in 2005. We aspire to sustainably farm a premium, sushi-grade
fish. We're delighted that our efforts to fulfill our commitment have
resulted in this ranking from the renowned Seafood Watch program."

U.S. farmed yellowtail is also equally ranked on two other sushi
cards released yesterday by the Environmental Defense Fund and the
Blue Ocean Institute.

Kona Blue Water Farms
Kelly Coleman, 808-331-1188 ext. 108
kcoleman@kona-blue.com

Copyright Business Wire 2008