Martini Media Secures Series A Funding from Venrock

Venrock General Partners Brian Ascher and David Siminoff Join
Board of Directors
SAN FRANCISCO--(Business Wire)--
Martini Media Network (http://www.martinimedianetwork.com), a
leading media network targeted to affluent individuals, today
announced that it has raised financing from Venrock and added Brian
Ascher and David Siminoff to its board of directors. The company,
which enables premier brand advertisers to target upscale consumers,
will use the funds to drive product development, sales and marketing
efforts.

"Even in this tough economic climate, premier brands are moving an
increasing percentage of their marketing mix online because it works,
it's where the audience is and it's good bang for the buck," said
Brian Ascher, general partner at Venrock. "Martini Media delivers
highly targeted access to the affluent consumer in contexts that yield
strong positive brand associations."

Martini Media is a media network that connects brands with high
net-worth individuals. With a network of over 70 publishers, the
company helps brands reach affluent individuals through their leisure
pursuits, targeting them at the heart of their interests. Through
partnerships with leading organizations, Martini connects advertisers
with consumers offline, as well as online, with options for editorial
coverage, event sponsorship, print, and video.

"Vertical advertising networks have already proven to be the wave
of the future, yet until now there were no networks built to address
the market for premier goods and services in a 360 degree integrated
fashion," said Skip Brand, CEO of Martini Media. "Martini has both the
understanding of the market and the right network of publishers to
ensure that these brands connect with their customers."

MartiniLife.com, the company's flagship site, hosts a curated
publishing network in golf, equestrian sports, wine, flying, classic
cars, cigars and sailing. In addition to MartiniLife.com, the company
has partners in lifestyle channels targeted to the affluent.

About Martini Media Network

Martini Media Network (http://www.martinimedianetwork.com) is a
leading media network targeted to affluent consumers. Martini hosts a
curated publishing network of sites in golfing, equestrian sports,
yachting and other leisure pursuits of high net-worth consumers.
Martini Media Network offers an outstanding opportunity for luxury and
premier brand advertisers to target upscale consumers. Martini is
based in San Francisco, California. Further information can be found
at http://www.martinimedianetwork.com/.

Martini Media Network
Jill Fraser, 323-669-3964
jill.fraser@martini-corp.com

Copyright Business Wire 2008