Barnes & Noble to Open New Store at 2100 Hamilton Place Boulevard Chattanooga, Tennessee

Tue Oct 28, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

New Bookstore Debuts on November 12
NEW YORK--(Business Wire)--
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller,
will open a new bookstore on November 12 in Hamilton Place Mall at
2100 Hamilton Place Boulevard, Chattanooga, Tennessee. Concurrently,
the existing store at 2230 Hamilton Place Boulevard will close. The
new store will stock close to 200,000 book, music, DVD and magazine
titles and include a cafe serving Starbucks coffee. The new Hamilton
Place Barnes & Noble will be open from 9 a.m. to 11 p.m. Monday
through Saturday and 11 a.m. to 9 p.m. on Sunday, and employ
approximately 50 people from the community.

   The public is invited to a Preview Night Party at the new Hamilton
Place Barnes & Noble on Tuesday, November 11, from 6 to 9 p.m. A
portion of the Preview Night sales will benefit Read 20, which
promotes early childhood literacy in Hamilton County. Hamilton County
Mayor Claude Ramsey will host a ribbon-cutting ceremony at 6 p.m.;
Chattanooga Mayor Ron Littlefield also will attend. Students from
Apison Elementary, Barger Academy of Fine Arts, Fairyland Elementary
and Thrasher Elementary will perform poetry and reader's theater
pieces throughout the evening. Read 20 will provide face painting and
Stewart Payne, Read 20 Readmobile coordinator, will play guitar. For
the children, magician and balloon artist Lance Johnson will perform
and Curious George will be on hand to meet his fans.

   Barnes & Noble is the nation's top bookseller in quality, and for
the fifth year in a row, the top bookseller brand, as determined by a
combination of the brand's performance on familiarity, quality and
purchase intent, according to the EquiTrend(R) Brand Study by Harris
Interactive(R). The new store will feature:

   --  The Barnes & Noble Membership Program. Designed for Barnes &
        Noble's best customers, this program gives Members 40% off
        hardcover fiction and nonfiction bestsellers, 20% off all
        other adult hardcover books, and 10% off virtually everything
        else in Barnes & Noble stores and online at Barnes &
        Noble.com. The annual fee is $25.

   --  Rapid special-order service. Can't find it on the shelf?
        Barnes & Noble's massive warehouse inventory is available in
        real-time, enabling its booksellers to order and confirm the
        availability of over one million titles at the click of a
        button.

   --  Large-scale children's department. Bigger than most typical
        bookstores and stocking more than 15,000 titles in an
        easy-to-browse environment, the "Barnes & Noble Jr."
        department is designed to appeal to children, parents,
        teachers and librarians. Children's Storytime will be held
        once a week.

   --  Advanced technology movie, audiobook and music-previewing
        system. The store will feature RedDotNet, the most advanced
        listening and previewing technology. RedDotNet enables
        customers to preview select DVDs, Blu-ray Discs, audiobooks or
        CDs in the store, sampling a title by simply passing it under
        a scanner. Connected to the company's online electronic
        catalog, the store's listening stations make "browsing with
        your ears" a reality. Thanks to the latest technology,
        RedDotNet stations also allow customers to view a three-minute
        clip of more than 7,000 DVDs. Additional music titles are
        available for special order.

   --  Giant Newsstand. The store's newsstand stocks hundreds of
        hard-to-find specialty magazines, and out-of-town newspapers.

   --  Wi-Fi Service. AT&T Wi-Fi(SM) service allows customers to use
        their laptop computers and personal digital assistants
        anywhere in the store or cafe to communicate online, surf the
        Internet and connect to corporate networks at speeds 50 to 100
        times as fast as a dial-up connection. A single two-hour
        session costs $3.95, and an annual membership with unlimited
        access to Barnes & Noble and more than 50,000 AT&T Wi-Fi hot
        spots also is available.

   --  Community Center. The store will serve as a local community
        center, hosting a number of community events throughout the
        year. They will include author readings and discussions, book
        clubs and programs with local literary and cultural
        organizations. The store also will hold bookfairs, partnering
        with local schools and other community institutions. For more
        information, please contact Elizabeth Murphy at (423)
        893-5194.

   About Barnes & Noble, Inc.

   Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller
and a Fortune 500 company, operates 796 bookstores in 50 states. The
company is the nation's top bookseller in quality, and for the fifth
year in a row, the top bookseller brand, as determined by a
combination of the brand's performance on familiarity, quality, and
purchase intent, according to the EquiTrend(R) Brand Study by Harris
Interactive(R). Barnes & Noble conducts its online business through
Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce
sites.

   General information on Barnes & Noble, Inc. can be obtained via
the Internet by visiting the company's corporate website:
www.barnesandnobleinc.com.

Barnes & Noble, Inc.
Lenore Feder, 212-633-3379
Corporate Communications
lfeder@bn.com
or
Lilja Inc.
Mary Lilja, 952-893-7140
mcl@lilja.com

Copyright Business Wire 2008
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