care2 Chooses Pontiflex for CPL Lead Generation

Progressive Community Site Uses Pontiflex AdLeads As A One-stop
Shop to Increase Online Advertising ROI
NEW YORK--(Business Wire)--
Pontiflex, the industry's first open and transparent CPL market,
announced today that it has been selected by care2 for transparent
Cost-per-Lead (CPL) lead generation advertising. In CPL advertising
campaigns, online marketers can buy display and direct response
advertising and pay only for qualified sign-ups from interested
consumers.

The world's largest community site for people that care about
progressive causes, care2 is leveraging Pontiflex as a single point of
connection to manage its online campaigns with more than 50 non-profit
organizations.

At any given point in time care2 is working with at least 50-70
non-profit groups, helping recruit new members for their donor and
member databases. In addition, care2 organizes members to take actions
on behalf of non-profits. Increasing the efficiencies of campaign
management for multiple lead generations is extremely important for
care2 so that it can serve its clients in a timely manner.

Pontiflex AdLeads enables online marketers to automate every step
of lead generation campaigns from media planning and buying to
campaign setup and optimization. With Pontiflex AdLeads, care 2 is
able to manage all of its lead generation campaigns from a single
point of connection. Pontiflex AdLeads enables care2 to automatically
send data to each non-profit organization in the formats, frequencies
and data security specifications they need.

"With Pontiflex AdLeads, we were able to reduce campaign setup
time from days to minutes," says Joe Baker, Senior Director of
Advocacy at care2. "Pontiflex AdLeads allows us to setup and manage
all of our campaigns from one place. We are definitely seeing ROI and
are going to see more as we continue to roll it out. "

Since its launch earlier this year, Pontiflex AdLeads has seen
rapid adoption in the online advertising market by both publishers and
advertisers. Publishers use Pontiflex AdLeads to connect with
advertisers and increase online revenue. Advertisers use Pontiflex
AdLeads to acquire unique, brand-specific leads for their email
databases, newsletters, loyalty programs and community sites. They pay
only for qualified leads - and not clicks and impressions that might
never convert.

"We are happy that care2 chose Pontiflex for their CPL lead
generation campaigns," said Zephrin Lasker, CEO and Co-founder,
Pontiflex. "Today's announcement further demonstrates our commitment
to helping online marketers increase ROI, which is critical in a tough
economy ".

For a demo on Pontiflex AdLeads, please visit the The Pontiflex
CPL Blog.

Pontiflex raised $2.5M in Series A funding in April 2008 from
leading venture capital funds New Atlantic Ventures (www.navfund.com)
and Greenhill SAVP (www.gsavp.com).

Horn Group, Inc
Leo Tignini, 646-202-9760
ltignini@horngroup.com

Copyright Business Wire 2008