Remy Martin(R) Launches Creative New Advertising Campaign

Wed Oct 29, 2008 2:06pm EDT

* Reuters is not responsible for the content in this press release.

Traditional, experiential, and interactive outdoor advertising entices
consumers to uncover the secret of its "Things Are Getting Interesting"

NEW YORK, Oct. 29 /PRNewswire/ -- Remy Cointreau USA, Inc. (RCUSA), a leading
Wine & Spirits U.S. Importer, today announces the launch of a new marketing
campaign for Remy Martin, the leading luxury cognac producer in France and the
United States, with their out-of-home advertising in the New York, Los
Angeles, Atlanta, Chicago, and Miami markets. 

The campaign uses a multi-faceted approach, communicating the essence of Remy
Martin among its core, "polychrome target" consumers: influential, social, and
multicultural urban males, ages 25 to 35.  Developed by La Comunidad, the ad
campaign features interpretive and interactive visuals from today's nightlife
scene.  It uncovers an avant-garde world; a modern underground lounge.  "The
campaign is designed to invite consumers to enter the world of Remy Martin
where things are always getting interesting," says Vincent Duhem, Vice
President of Marketing at RCUSA.  

The out-of-home features include: bulletins, wildpostings, 30 and 8 sheets,
and a three-dimensional, hi-tech, virtual window where consumers may interact
with the campaign.  "We are excited to introduce a different way to reach our
consumers," says Roberto Cruz, Brand Director of Remy Martin at RCUSA. "The
interactive window that simulates an exclusive nightclub is currently in

Remy Martin, the esteemed producer from the Heart of the Cognac region since
1724, exclusively uses eaux-de-vie with the greatest ageing potential.  The
portfolio of cognac includes V.S.O.P, XO Excellence(R), 1738 Accord Royal(R),
Remy Martin 1989, and the highest quality Cognac on the market today, Louis

About Remy Cointreau USA, Inc.
Remy Cointreau USA, Inc. is a wholly-owned subsidiary of France'sRemy
Cointreau, SA. It is the exclusive U.S. importer for premium spirits and
wines, including internationally renowned and award winning brands such as
Remy Martin(R) Cognac, Cointreau(R) Liqueur, Champagne Piper-Heidsieck(R),
Champagne Charles Heidsieck(R), Mount Gay(R) Rum, The Macallan(R) Scotch
Whiskey, The Famous Grouse(R), Highland Park(R), and Metaxa(R), that are
distributed to more than 200 countries around the world.  The wine portfolio
consists of Domaine du Grollet(R), Bearboat(R), Piper Sonoma(R), Rene
Junot(R), Masi(R), Barone Ricasoli(R), Vietti(R), Laroche(R), and Jacopo
Biondi-Santi(R).  Remy Cointreau USA, Inc. is responsible for marketing these
brands within the U.S., while engaging in strategic and aggressive growth
activity through acquisitions or partnerships for the company's family of
brands.  For more information about this campaign, please visit

About La Comunidad
Founded in 2001, La Comunidad is a global independent advertising agency with
offices in Miami and Buenos Aires. Its clients include Remy Martin, Miller
Brewing Co., Citibank, Virgin Mobile, Best Buy, MTV and Rolling Stone
Magazine. After just two years, La Comunidad was ranked as the 13th most
awarded agency in the world, according to The Gunn Report. The agency - which
was named the 2006 Agency of the Year by Adweek's Marketing y Medios - has won
awards in numerous national and international festivals including the Clios,
One Show, FIAP, the Addys, the Andys, San Sebastian, AHAA, Ojo de Iberoamerica
and Cannes.

About Kinetic
Kinetic is the world's leading out of home media agency that understands how
to communicate with people on the move.  Kinetic, 50% owned by Kinetic
management and 50% owned by WPP, had over 900 professionals across 53 offices
in the world.  Kinetic Americas, headquartered in New York and led by CEO
Steve Ridley, is the largest OOH agency in the US by billings and personnel. 
Through its six offices in New York, Chicago, Los Angeles, San Francisco,
Miami, and Atlanta, Kinetic offers clients wide-ranging specialist expertise
through complementary service divisions, which include Aviator (Aviation
Media), ALCANCE (Multicultural), Destination Media Group (Place-based,
Experiential and Interactive), Hi Resolution (Production), Target: Health
(Healthcare) and Kinetic Mobile (Mobile Marketing).  Kinetic employs over 130
professionals in the US.

SOURCE  Remy Cointreau USA, Inc.

Marie Christina Batich, Public Relations & Events Manager of Remy Cointreau
U.S.A., +1-212-424-2204,
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.