Remy Martin(R) Launches Creative New Advertising Campaign
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Traditional, experiential, and interactive outdoor advertising entices consumers to uncover the secret of its "Things Are Getting Interesting" campaign. NEW YORK, Oct. 29 /PRNewswire/ -- Remy Cointreau USA, Inc. (RCUSA), a leading Wine & Spirits U.S. Importer, today announces the launch of a new marketing campaign for Remy Martin, the leading luxury cognac producer in France and the United States, with their out-of-home advertising in the New York, Los Angeles, Atlanta, Chicago, and Miami markets. The campaign uses a multi-faceted approach, communicating the essence of Remy Martin among its core, "polychrome target" consumers: influential, social, and multicultural urban males, ages 25 to 35. Developed by La Comunidad, the ad campaign features interpretive and interactive visuals from today's nightlife scene. It uncovers an avant-garde world; a modern underground lounge. "The campaign is designed to invite consumers to enter the world of Remy Martin where things are always getting interesting," says Vincent Duhem, Vice President of Marketing at RCUSA. The out-of-home features include: bulletins, wildpostings, 30 and 8 sheets, and a three-dimensional, hi-tech, virtual window where consumers may interact with the campaign. "We are excited to introduce a different way to reach our consumers," says Roberto Cruz, Brand Director of Remy Martin at RCUSA. "The interactive window that simulates an exclusive nightclub is currently in production." Remy Martin, the esteemed producer from the Heart of the Cognac region since 1724, exclusively uses eaux-de-vie with the greatest ageing potential. The portfolio of cognac includes V.S.O.P, XO Excellence(R), 1738 Accord Royal(R), Remy Martin 1989, and the highest quality Cognac on the market today, Louis XIII(R). About Remy Cointreau USA, Inc. Remy Cointreau USA, Inc. is a wholly-owned subsidiary of France'sRemy Cointreau, SA. It is the exclusive U.S. importer for premium spirits and wines, including internationally renowned and award winning brands such as Remy Martin(R) Cognac, Cointreau(R) Liqueur, Champagne Piper-Heidsieck(R), Champagne Charles Heidsieck(R), Mount Gay(R) Rum, The Macallan(R) Scotch Whiskey, The Famous Grouse(R), Highland Park(R), and Metaxa(R), that are distributed to more than 200 countries around the world. The wine portfolio consists of Domaine du Grollet(R), Bearboat(R), Piper Sonoma(R), Rene Junot(R), Masi(R), Barone Ricasoli(R), Vietti(R), Laroche(R), and Jacopo Biondi-Santi(R). Remy Cointreau USA, Inc. is responsible for marketing these brands within the U.S., while engaging in strategic and aggressive growth activity through acquisitions or partnerships for the company's family of brands. For more information about this campaign, please visit www.getinteresting.com. About La Comunidad Founded in 2001, La Comunidad is a global independent advertising agency with offices in Miami and Buenos Aires. Its clients include Remy Martin, Miller Brewing Co., Citibank, Virgin Mobile, Best Buy, MTV and Rolling Stone Magazine. After just two years, La Comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. The agency - which was named the 2006 Agency of the Year by Adweek's Marketing y Medios - has won awards in numerous national and international festivals including the Clios, One Show, FIAP, the Addys, the Andys, San Sebastian, AHAA, Ojo de Iberoamerica and Cannes. About Kinetic Kinetic is the world's leading out of home media agency that understands how to communicate with people on the move. Kinetic, 50% owned by Kinetic management and 50% owned by WPP, had over 900 professionals across 53 offices in the world. Kinetic Americas, headquartered in New York and led by CEO Steve Ridley, is the largest OOH agency in the US by billings and personnel. Through its six offices in New York, Chicago, Los Angeles, San Francisco, Miami, and Atlanta, Kinetic offers clients wide-ranging specialist expertise through complementary service divisions, which include Aviator (Aviation Media), ALCANCE (Multicultural), Destination Media Group (Place-based, Experiential and Interactive), Hi Resolution (Production), Target: Health (Healthcare) and Kinetic Mobile (Mobile Marketing). Kinetic employs over 130 professionals in the US. www.kineticww.com SOURCE Remy Cointreau USA, Inc. Marie Christina Batich, Public Relations & Events Manager of Remy Cointreau U.S.A., +1-212-424-2204, Mariechristina.firstname.lastname@example.org
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