Ludia to Put Its Spin on "Press Your Luck"; Signs Exclusive, Multi-Year Deal with...

Wed Oct 29, 2008 3:00pm EDT

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Ludia to Put Its Spin on "Press Your Luck"; Signs Exclusive, Multi-Year Deal with FremantleMedia Enterprises for Video Games Based on the Hit Game Show

MONTREAL--(Business Wire)--
Interactive entertainment company Ludia Inc. will create games
based on the popular television game show Press Your Luck, it was
jointly announced today by Alex Thabet, Founder and CEO of Ludia Inc.,
and Olivier Delfosse, Senior Manager, Interactive FremantleMedia
Enterprises, licensor for "Press Your Luck". The multi-year exclusive
agreement will bring the Press Your Luck game show experience to the
PCs, consoles, iPods and iPhones of players worldwide.

   The Press Your Luck game will retain all of the favorite elements
of the classic show, rendered with a dynamic redesign, including
hundreds of new trivia questions to answer, "spins" on an interactive
giant game board, and the iconic Whammy providing never-before-seen
animated antics. In addition, the Press Your Luck game will
incorporate connected gaming elements to make it easy and entertaining
for friends and family to play and interact together. Both single and
multiplayer game modes will be supported, as well as reward systems to
fuel competitive fun, and player avatars that can be customized and
personalized.

   "Press Your Luck is an enduring franchise with built-in game play
elements that have broad appeal," explained Thabet. "It is a perfect
fit with Ludia's strategy of bringing highly accessible titles to the
mass market, and helps to expand our offering in the increasingly
in-demand game show category of casual games."

   "Given the fantastic job Ludia did with producing The Price Is
Right Game, we are excited to have them extend another one of our
much-loved game show brands into an interactive entertainment
experience," added Delfosse. The Press Your Luck TV show was watched
by millions, and now even more people will be able to experience it by
playing the video game, which we are sure will resonate with both
existing fans and wider audiences alike."

   The Press Your Luck game is slated to launch across all major game
platforms in 2009.

   About Ludia Inc.

   Ludia creates and distributes cross-platform interactive
entertainment with mass consumer appeal. Ludia's innovative and
high-quality product portfolio consists of original and branded
properties, including American Idol(R), Hell's Kitchen(TM) and The
Price Is Right(TM). Based in Montreal, Canada and founded by
experienced industry players, Ludia completed its first round of
financing from private investors last year.

   About FremantleMedia Enterprises & FremantleMedia

   FremantleMedia Enterprises is the content exploitation arm of
FremantleMedia, offering a one-stop-shop for all Licensing,
Distribution and Home Entertainment. It is a division of
FremantleMedia, one of the largest international creators and
producers of entertainment brands in the world with leading prime time
drama, serial drama, entertainment and factual entertainment
programming in over 40 countries worldwide. FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio
broadcast company, which is 90% owned by Bertelsmann AG, an integrated
media and entertainment company that commands leading positions in the
world's media markets. For further information, visit
http://www.fremantlemedia.com.

   About FremantleMedia North America

   FremantleMedia North America (FMNA) is the U.S. production
division of global media giant FremantleMedia. Based in Burbank,
California, FMNA produces entertaining and innovative television
programs for network, cable and syndicated platforms, including the
Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "The
Next Great American Band" (FOX), "America's Got Talent" (NBC),
"American Inventor" (ABC), "Thank God You're Here" (NBC), "The Janice
Dickinson Modeling Agency" (Oxygen), "Property Ladder" (TLC), "Family
Feud" (syndicated), "Temptation" (syndicated), "Million Dollar
Password" (CBS), and the longest-running game show in television
history, "The Price Is Right" (CBS).

Ludia, Inc.
Eva Jando, (514) 313-3370
eva@ludia.com

Copyright Business Wire 2008
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