The Beginner's Guide to Search Engine Strategies (SES) Chicago

Newbies add search engine marketing to their 2009 marketing
arsenals with insights from industry experts
CHICAGO--(Business Wire)--
Search Engine Strategies (http://www.SearchEngineStrategies.com)
educates tens of thousands of delegates each year. With more than 60
sessions designed for every skill level, SES Chicago 2008 provides the
ultimate atmosphere for those seeking opportunities to grow their
knowledge of SEO/SEM, network, further their career development and
strengthen their business's visibility online. The SES event takes
place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES
provides a lineup of introductory sessions that aim to cover the most
basic tactics, answer questions, and provide insight on must-have SEO
skills. New in this year's agenda is the First Timer's Guide to SES
and SEM. This session will walk attendees through the "SES
experience," including the logistics, networking opportunities and
special event details, thoroughly preparing participants for a
whirlwind week. Additionally, this session will present a sneak peek
to the Introduction to Search Engine Marketing session that will be
held on Tuesday.

Additional sessions geared toward newbies include:

-- Landing Page Testing & Tuning: This session looks at ways to
test and tweak landing pages to convert visitors into buyers.
The session is designed for those who are already familiar
with how paid placement works.

-- Link Building Basics: Discover how search engines rely on link
analysis as an important component for rank web pages, and how
building quality links appropriately will increase traffic to
your site.

-- SEO Tools: This session will outline the tools to help search
marketers accomplish tasks including indexing, competitive
analysis, site ranking, diagnosing and remedying problems,
page level information, site level information, on-page
optimization and much more.

-- Social Media Optimization: Community-built web sites,
Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites
allowing content to be shared through "tagging" can be a great
way to tap into links and search-driven traffic. Hear how-to's
and tips from search marketers who have discovered what works
today and what to avoid.

-- Search Advertising 101: Every major search engine offers a
paid placement program. Learn what's available in this session
that is especially geared toward beginners, with details on
programs from major providers and advice on how to succeed.

-- Search Advertising Tools: In order to get a leg up on the
competition, successful search engine marketers need to be
armed with the latest tools of the trade. This session will
explore a range of popular search engine advertising tools -
both free basic tools and advanced paid offerings - along with
some important features to be aware of.

-- Site Clinic and Contextual Ads & Ad Sense Clinic: These
interactive sessions take volunteers from the audience and
examine their web sites live to provide general feedback about
improving them to do better from Google AdSense and other
contextual ad placements, and to gain more traffic from search
engines.

-- Ad Copy Continuity Clinic: Ad copy and landing page content
must be in alignment with each other to ensure a smooth and
profitable visitor experience. This clinic will examine actual
ads and landing pages offered up by volunteers from the
audience.

Organized and hosted by search authority Kevin Ryan, SES Chicago
delivers real-time actionable information you need to grow your
business. SES beginners will quickly learn how to maximize the search
engine marketing and search engine optimization opportunities to
ensure they are well-versed of the latest search developments and
solutions in this area.

To register for the conference and pay the early bird rate of
$1,795 by November 21, visit
www.searchenginestrategies.com/chicago/registration-details.html. SES
Chicago Expo-only passes are free in advance.

For more information on SES Chicago and other shows in the series,
see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference
series focused on search engine optimization and search engine
marketing (SEM). SES, ClickZ, Search Engine Watch, and their
associated conference series ClickZ Events are part of the Interactive
group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized
business news and information, in print, in person and online. The
company's principal markets include commercial real estate, financial
services, legal services, marketing services and risk management.
Incisive Media's market-leading brands include Accountancy Age,
Computing, Investment Week, Legal Week, Post, Real Estate Forum and
The American Lawyer, in addition to ClickZ, Search Engine Watch and
their associated conference series. For more information, visit
www.incisivemedia.com.

PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com
or
Incisive Media
Matt McGowan
matthew.mcgowan@incisivemedia.com

Copyright Business Wire 2008