BNC Creates Strategic Alliance With The Sexton Company

Top Marketing Communications Firm Eyes Opportunity with CSR Leader to Combine
the Power of Pop Culture with Cause Marketing

WEST HOLLYWOOD, Calif., Nov. 18 /PRNewswire/ -- BNC, one of the nation's
leading marketing and communications agencies specializing in entertainment,
lifestyle and pop culture, has created an alliance with The Sexton Company, a
successful, non-traditional consulting firm that helps companies realize
tangible business benefits through its innovative sustainability and corporate
social responsibility (CSR) strategies and programs, it was announced jointly
in Los Angeles.
The alliance is a result of the two companies seeking to bring added value
to its respective client bases. BNC's reach into popular culture and The
Sexton Company's ability to advance client commitment with an informed process
will come together to focus on three main areas:
-- Working with clients to create a master plan, which will set
objectives, guidelines and practices for sustainability and good corporate
citizenship
-- Client education and program development for BNC clients who are
interested in creating innovative consumer strategies in the areas of CSR,
cause marketing and sustainability.
-- Education for BNC employees, in the areas of CSR and sustainability, as
well as providing guidance with BNC's operations, with the desire to create a
more socially conscious company
"Our clients are at the forefront of using entertainment and lifestyle for
marketing programs and it is only natural that we provide them the best
thinking in the areas of CSR, sustainability and social cause marketing," said
Michael Nyman, Chairman and CEO of BNC. "We have had a great deal of success
with our own clients in the area of cause marketing, but we believe with The
Sexton Company we can more effectively address the area of CSR and
sustainability, as consumer spending becomes more influenced by what companies
do."
"We believe a new understanding exists in the relationship between
consumers and corporations informed by the transparency of technology, growing
consumer touch points, and the ethos of a brand," said Tim Sexton, Chairman
and CEO of The Sexton Company. "We have long admired BNC as one of the very
best when it comes to defining and developing relationships between consumers
and brands. Given our mission and blended roots in both public policy and the
entertainment business, BNC is a perfect match for The Sexton Company.
"There is a reason BNC has such a tremendous roster of clients," said
Brendan Sexton, President & Director of Policy and Programs. "They have been
on the cutting edge in developing and executing some of the best marketing and
communications programs in the areas of lifestyle and entertainment. Combining
our expertise with theirs makes terrific sense."
"Over the years we have been a part of significant cause marketing
programs, including the groundbreaking Tanqueray's American AIDS Rides in the
90s, Norman Lear's Declare Yourself, Bobby Shriver's and Bono's Product (Red)
and most recently with the Avon Walks for Breast Cancer," added Chris
Robichaud, president of BNC. "With The Sexton Company we are in a position to
add relevant programming for clients who understand it's not just what you
sell, but what you do."
Pioneers in the strategic development and use of non-traditional marketing
solutions, BNC is a leading national firm operating throughout the
lifestyle/pop culture and entertainment arenas. With offices in Los Angeles
and New York and a staff of 120, the company executes brand-based marketing
programs, integrating such core competencies as media relations, event
marketing, influencer outreach, product integration and sponsorships and
grassroots promotions.
BNC represents more than 100 celebrity clients, numerous television
campaigns and entertainment companies and produces and/or publicizes nearly
200 events a year. In addition, BNC represents companies across such sectors
as fashion, automotive, beauty, hospitality, wines, spirits, beer, gaming,
wireless, retail, finance, publishing and sports. Clients include, but are
not limited to, Cameron Diaz, Amy Poehler, Jimmy Kimmel, Sarah Silverman,
CNET, Gossip Girl (CW Network), Amazon.com, Audi, Sony Playstation, T-Mobile,
Samsung, Avon, Target, In Style, Shonda Rhimes ("Grey's Anatomy," "Private
Practice"), Endemol, Bacardi (in association with LMG), Pernod Ricard (in
association with LMG), Breeder's Cup, Indy Racing League, SBE, Sony Cierge,
and television shows such as "House," "Scrubs," "How I Met Your Mother" and
"It's Always Sunny in Philadelphia."
The Sexton Company, located in Los Angeles and New York, teaches brand
behavior to corporations and institutions interested in Doing Well By Doing
Good(R) through innovative strategies, implementation services and
cross-platform creative communications. Sexton has achieved worldwide
recognition and Emmy Award-winning results including: "greening" the first
professional sports team (Philadelphia Eagles); implementation of recycling in
New York City; producing history's biggest live concert television, web and
mobile event (Live 8); collaboration in creating television's defining charity
event (American Idol Gives Back); aggregating history's largest television
audience (Times Square 2000). Clients past and present include the
Philadelphia Eagles, National Grid, Pacific Gas & Electric, Native Energy,
Durst Organization, Ogilvy, Save the Children, Sam Goody, Earth Day, American
Idol, Live 8, American Water, Virgin, Fox, New York Jets,
StopGlobalWarming.org, and the Commonwealth of Pennsylvania.
SOURCE BNC

Doug Piwinski of BNC, +1-310-854-4834, dPiwinski@bncpr.com