The Good Housekeeping Seal Celebrates Its 100th Birthday with a New Design and a Year Long Celebration

Newly designed Seal will be featured for the first time during Macy’s
Thanksgiving Day Parade
NEW YORK--(Business Wire)--
The Good Housekeeping Seal, the famous hallmark of the magazine’s promise of
quality and a limited money-back warranty, is celebrating its 100th birthday in
2009. To commemorate the milestone, Good Housekeeping has redesigned its famous
Seal, which will be featured on the Marion-Carol Showboat float during Macy’s
Thanksgiving Day Parade. And, the magazine has an entire year of Seal-related
features and surprises planned for their 25 million readers – in the pages of
the magazine, online at goodhousekeeping.com, and beyond.

Good Housekeeping is committed to helping readers make informed decisions on a
range of products. During a time when consumers are time-pressed and require a
quick way to sort through the overwhelming amount of product claims, the Good
Housekeeping Seal is more relevant today than ever before. The Seal is a
telegraphic icon that assures consumers a product performs as it claims. Every
product that has earned the Good Housekeeping Seal has been evaluated by the
Good Housekeeping Research Institute, a state-of-the-art laboratory located in
New York City with a staff of engineers, scientists, chemists and nutritionists
who are dedicated to protecting consumers by testing products for safety and
efficacy. Products with the Seal carry a limited warranty: if the product proves
to be defective within two years of purchase, Good Housekeeping will replace the
item or refund the consumer.

“When the Good Housekeeping Seal was first introduced in 1909, we were
protecting consumers from tainted food, and advocacy remains our mission
today," said Rosemary Ellis, editor-in-chief of Good Housekeeping.
"Saving readers time and hassle is also a priority, and the Seal makes product
decisions that much easier: We've done the research for you. Consumers can feel
confident that a Seal-holding product will do what it promises – or Good
Housekeeping will refund you or replace it. There aren't many guarantees around
like that these days."

Noted graphic designer Louise Fili was selected to re-imagine the Good
Housekeeping Seal. Fili, who has designed logos for brands including Tiffany &
Co., retains the oval shape and signature star that have made it the most widely
recognized and respected consumer emblem in America, freshening it with a font
that is modern and clean, yet recalls the Seal’s history at the same time.

The Good Housekeeping Seal has always been a reflection of the times. It was
first established to protect consumers from adulterated “remedies” and tainted
food products. Today, the Good Housekeeping Seal remains relevant to consumers
as their concerns extend to an increasing number of product claims such as
anti-aging, low-fat, organic, pesticide-free, and environmentally-safe.

For more information about the history of the Good Housekeeping Seal, visit
www.goodhousekeeping.com/product-testing/history/good-housekeeping-seal-history.

To schedule an interview, please contact:
Kelly Carone, 212-649-2321
kcarone@hearst.com
or
Alexandra Carlin, 212-649-2573
acarlin@hearst.com

Copyright Business Wire 2008