Kaiser Family Foundation Partners With Media Around The Globe to Address HIV/AIDS

Kaiser Family Foundation Partners With Media Around The Globe to Address
HIV/AIDS

New Programming Announced in Lead Up to World AIDS Day (Dec. 1)

MENLO PARK, Calif., Nov. 26 /PRNewswire-USNewswire/ -- For more than ten
years, the Kaiser Family Foundation has partnered with leading media in the
U.S. and abroad to reach the public with information about HIV/AIDS and
related issues and to challenge the stigma surrounding the disease. The
Foundation's media partnerships leverage significant communications resources
and provide partners with current research and guidance and public health
communications expertise, among other assistance. This World AIDS Day
(December 1), the Foundation announces several new productions developed with
its media partners around the world:

-- As part of It's Your (Sex) Life (IYSL), MTV's ongoing Emmy-
and Peabody- Award winning campaign with the Foundation, MTV will
dedicate all on air promotions time on the network from November 24 to
December 1 to public service ads (PSAs) to promote using protection
and
getting tested. These spots feature a host of popular musicians
including Wyclef Jean, The Bravery, Vampire Weekend, The Gossip!,
Kenna,
Boys Life Girls, Silversun Pickups, Tyga, Cornel West and others.
Throughout the day on December 1st MTV will run on-screen takeovers
during programming to direct viewers to IYSL informational resources,
including a customized mobile texting service and toll-free hotline
that
provide information about local testing centers. For more
information:
www.itsyoursexlife.com.

-- ARE YOU POSITIVE? (premiers December 1, 7:30 PM ET/PT, BET), this
half-hour show, produced with Black Entertainment Television (BET) as
part of the network's ten-year, Emmy Award winning Rap It Up
campaign with the Foundation, confronts the stigma surrounding
HIV/AIDS
in the Black community. The show profiles four young people - two of
whom are living with HIV, two who are not - who open up their lives to
challenge the stereotypes and misconceptions about who HIV affects.
Inspired by www.posornot.com, a viral "game" developed by the
Foundation with mtvU, the show reinforces the message that the only
way
to know one's status is to get tested. For more information:
www.bet.com/areyoupositive and www.rapituppresents.com.

-- THE DIARY OF KELLY ROWLAND (U.S. premier December 1, 7:00 AM ET/PT,
MTV), this hour long documentary chronicles the recent travels of
Kelly
Rowland, founding member of Destiny's Child, to South Africa,
Kenya, Tanzania and the U.S. to meet with young people affected by
HIV/AIDS who are using their experiences to help stem the spread of
the
disease. The program was produced by MTV International as part of its
Staying Alive campaign and will be distributed to all MTV
International
channels around the world. The Foundation, a longtime partner of the
campaign, worked with MTV International to incorporate a segment in
the
U.S. to bring attention to the continued impact of the disease in this
country, especially among African Americans. For more information:
www.staying-alive.org.

-- THE CRISTINA SHOW (December 8, 10:00 PM ET/PT, Univision), the most
watched Spanish-language talk show in the world, devotes a special
episode to bringing attention to the impact of AIDS on the Latino
community. Featured on the show are Latinos both living with HIV/AIDS
and their loved ones, many of whom are currently profiled in SOY... (I
AM...), a new campaign launched this fall by Univision and the
Foundation. By sharing their stories this diverse group of Latinos -
which include two teenage sisters, a grandmother and her HIV-positive
adult daughter, and a young gay man - challenge stereotypes about
HIV/AIDS and reinforce the importance of family support. The
Foundation
has partnered with Univision since 2001 to reach Latinos with
information about HIV/AIDS. For more information:
http://cristina.univision.com and www.univision.com; uniclave: SIDA

Regional media partners of the Global Media AIDS Initiative (www.thegmai.org),
a project conceived and run by the Foundation with support by the United
Nations to mobilize media around the world in response to HIV/AIDS, are also
using the platform of World AIDS Day to announce new programming commitments:

-- The African Broadcast Media Partnership Against HIV/AIDS (ABMP), a
coalition of 59 television and radio broadcasters from 37 countries
across Africa, will debut a new series of PSAs under its Imagine an
HIV-Free Generation... It Begins with YOU campaign using soccer to
promote healthy lifestyles and responsible choices. The new PSAs
leverage the upcoming 2010 Soccer World Cup to be held in Africa and
will be combined with other special programming and community-level
events. For more information: www.broadcasthivafrica.org and
www.itbeginswithyou.org.

-- The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) has
produced a special World AIDS Day edition of LIVE UP: The Show, an
original magazine program produced as part of it's regional LIVE
UP. Love. Protect. Respect pubic information campaign. Shot on site
at
the University of the West Indies Cave Hill Campus in Barbados, the
episode brings together individuals from across the region to
demonstrate the many ways people can LIVE UP. One young Barbadian
"Hero" in the LIVE UP campaign interacted with Caribbean
students and tested their knowledge of HIV/AIDS. Several
organizations,
including the National AIDS Commission, the United Nations Development
Fund for Women, Care Barbados, the University of the West Indies
HIV/AIDS Response Program, among others, participated in the event.
The
program will be distributed rights-free to the CBMP's 83 broadcast
members across 25 countries to coincide with World AIDS Day. The CBMP
is
developed in partnership with the Ford Foundation and the Elton John
AIDS Foundation. For more information: www.cbmphiv.org and
www.iliveup.org.

-- The Asia Broadcasting Union in partnership with the Asia-Pacific Media
AIDS Initiative is offering rights-free television programs on
HIV/AIDS
to broadcasters across the region.

About the Kaiser Family Foundation

The Henry J. Kaiser Family Foundation is a non-profit private operating
foundation, based in Menlo Park, California, dedicated to producing and
communicating the best possible information, research and analysis on health
issues for policymakers, the media, the health care community and the general
public. Information on the Foundation's HIV/AIDS policy work, journalism
training programs and media partnerships to educate the public about HIV is
available at www.kff.org; daily news summary reports, webcasts and other
online content on developments in HIV/AIDS are available on
www.kaisernetwork.org; country-level facts and data are available at
www.GlobalHealthFacts.org; and resources for reporters covering HIV/AIDS are
available at www.GlobalHealthReporting.org.

SOURCE Henry J. Kaiser Foundation

Rakesh Singh of Kaiser +1-650-234-9232, rsingh@kff.org