Marcal(R) Makes It Easy To Go Green: Introduces Small Steps(TM) Line Of 100% Recycled...

Marcal(R) Makes It Easy To Go Green: Introduces Small Steps(TM) Line Of 100%
Recycled Paper Products
Rebranding underscores company heritage in recycled paper

ELMWOOD PARK, N.J., Dec. 2 /PRNewswire/ -- As retailers seek to provide
affordable and meaningful eco-friendly choices that consumers are increasingly
seeking, Marcal Paper Products, LLC today announced the launch of its new
product line: Marcal Small Steps.
The new Small Steps line of 100 percent recycled paper products gives
consumers just that: a convenient way to go green without compromise. The new
and improved Small Steps line of bath tissue, paper towels, napkins and facial
tissue will arrive on retailer's shelves starting in early 2009. And by
choosing Marcal, versus regular non-recycled paper products, consumers can
feel good that they are making a difference. By simply switching to Marcal,
consumers can help save 1 million trees.
Small Steps focuses squarely on the Marcal brand's green heritage. For
over 50 years, Marcal has been saving trees and reducing landfill by making
its paper products from recycled paper. Throughout the company's history, it
has collected paper from curbs in residential neighborhoods across the
Northeast, from the small blue baskets in office buildings across America, the
US post office's unwanted junk mail, and waste from printers, all in an effort
to do something good ... to produce something that people need. Priced so that
consumers will appreciate the product's affordability, and offering high-level
strength & absorbency performance, consumers will not feel they need to
sacrifice when choosing a "green" product.
"Our research shows that shoppers are looking for ways to help the
environment, but they may not know how. They want to do something good,
without having to compromise. Small Steps achieves that, without compromising
on performance, without compromising on convenience, and without paying a
premium for the simple 'privilege' of being green," said Tim Spring, CEO
Marcal Paper Products, LLC.
"This brand's heritage is rooted in conserving resources, protecting our
environment and keeping the air our families breathe cleaner and healthier.
Marcal has a longstanding history addressing the issues of sustainability that
face industry," said James Dagosta, Senior Vice President of Sales Marcal
Paper Products, LLC.
Small Steps products are also safe for the family: They are
hypoallergenic, virtually lint free, manufactured without chlorine bleaching
and are made without added dyes and fragrances.
Marcal is employing a comprehensive consumer support program to support
the Small Steps' rollout, including print, broadcast, and online advertising,
public relations, and extensive couponing.
By choosing to carry Marcal, Retailers are helping the consumer take "A
small easy step to a greener earth(TM)".
About Marcal Paper Mills, LLC
For over 50 years Marcal Paper Mills, LLC products have been made from
premium recycled paper, not by cutting down trees. The company is committed to
producing high quality, performance paper products at an affordable price.
Marcal manufactures paper towels, bath tissue, facial tissue and napkins for
home consumption and to distributors for away-from-home use in hotels,
restaurants, hospitals, offices, factories, and schools.
Media Contacts:
Rachel Greenstein, Warner Communications, 617-569-6269,
rachel@warnerpr.com
Christen Graham, Warner Communications, 207-829-6336,
christen@warnerpr.com
SOURCE Marcal Paper Products, LLC

Rachel Greenstein, +1-617-569-6269, rachel@warnerpr.com; or Christen Graham,
+1-207-829-6336, christen@warnerpr.com, both of Warner Communications