PURE Dental to Open Dallas’ First Contemporary, Eco-Friendly Dental Office at Mockingbird Station

Innovative Practice Will Give North Texas Reason to Smile in 2009 When It Debuts
Its Dynamic Concept, Blending Chic Interiors and a “Green” Commitment to
Dentistry and Overall Wellness
DALLAS--(Business Wire)--
PURE Dental, Dallas’ first contemporary, eco-friendly dental office, will open
its doors Monday, Jan. 19, 2009, at a renovated space in the hip Mockingbird
Station. This innovative practice will introduce a fresh and progressive
approach to affordable dental care, blending an ultra-modern office environment
with “green” products/procedures that are both uncommon in dentistry and unique
in North Texas.

“I wanted PURE Dental to create a cleaner, healthier, more environmentally
responsible dental experience, while empowering and equipping our doctors, our
staff and our patients to live a more ‘pure’ lifestyle,” said Dr. Brody
Hildebrand, a Dallas-based dental specialist and lead developer of the PURE
Dental concept. “It’s the fundamentals of pure living, pure thinking and pure
dental care – within our decidedly patient-centric focus – that guide every
decision we make.”

Dr. Hildebrand has defined the three-pronged philosophy behind his brainchild as
follows:

PURE Living. PURE Dental is mindful of patients’ busy lifestyles and caters to
them by staying open late at least one evening per week and one Saturday per
month. The space also will have a “Mac Bar” located in the lobby for business,
pleasure or learning, and will make tips for green living at home and work
available. PURE Dental accepts most insurance plans and provides services at
reasonable prices.

PURE Thinking. PURE Dental understands each patient’s desire for a personalized
experience so every room will have an iPod deck with a customizable playlist,
and free Wi-Fi in the space as well as on the adjacent patient patio. PURE
Dental makes charitable giving easy because they know their patients care about
more than just their own lives. Through an automatic donation process related to
dental crowns and root canals, patients can direct a portion of their payment to
a charity PURE Dental supports.

PURE Dental.The staff will provide patients with the best of both worlds: A
fresh, modern environment that offers comprehensive, quality care from
experienced dentists and specialists– all at an affordable price.

In addition, PURE Dental will be implementing a host of environmentally
conscious day-to-day operations, including a 100 percent paper-free office,
digital charts and radiographs, low energy computers and monitors, and
incentives for patients to use mass transit. These initiatives are part of an
overall effort to achieve interior LEED certification. PURE Dental will be
putting an emphasis on all-natural, eco-friendly products and services by
offering “green” dental products alongside conventional ones; providing a snack
bar with organic food and drinks; and opening its own dental lab with the
highest quality, non-toxic, metal free restorations.

To learn more about PURE Dental or to make an appointment for January 2009 (now
booking), visit www.puredallas.com.

About PURE Dental

Merging eco-friendly practices into a fresh, progressive approach to dental
care, Dallas-based PURE Dental offers an innovative, excellent choice in dental
services at an affordable price. We continually strive to make the typically
awkward dental visit comfortable for our patients, delivering a truly customized
experience to each, while providing both conventional and “green” products. To
learn more about our “PURE Living, PURE Thinking, PURE Dental” philosophy, visit
www.puredallas.com.

Moroch Partners
Lauren Benson, 214-252-1713
lbenson@moroch.com
or
PURE Dental
Sara Marshall, Office Manager, 214-824-PURE
sara@puredallas.com

Copyright Business Wire 2008