Enhanced Capital Partners Makes Significant Investment In D.C.-Based RepEquity

WASHINGTON--(Business Wire)--
Enhanced Capital Partners, a national investment firm specializing in
state-specific investments, today announced it has made a significant and
strategic investment in Washington, D.C.-based RepEquity, an online reputation
and brand management services company. RepEquity will use the capital to support
continued growth, increase sales and development resources, enhance its
technology platform, and expand its market presence.

"We believe RepEquity is well-positioned to seize on an enormous market
opportunity, and are reassured by their growth in the last year,” said Mark
Slusar, Director of Enhanced Capital Partners’ DC Fund. “In their short history,
RepEquity has already signed several key strategic partners and clients from a
myriad of industries -- entertainment, consumer retail, finance, and politics --
demonstrating that their services have broad application, demand and appeal.”

According to the recent November 2008 Hitwise online report*, brand and name
searches account for 86% of all Internet searches. In particular, many more
users now trust search engines to the extent they just type a brand name into a
search engine or search toolbar to find a desired website or brand destination.
As a result, more people today use search engines for advice on finance, health,
employment, and purchasing decisions than seek professionals in these given
fields. Google, Yahoo! and MSN handle upwards of 50 billion unique searches per
month. Because search engines are now the filter through which the world gathers
information, it is imperative to understand and interact with the complicated
algorithms that drive search results. This is the critical specialty that
RepEquity provides.

RepEquity leverages its search algorithm expertise to provide Online Reputation
Management (ORM). ORM is the practice of employing tactics on behalf of
companies - and increasingly for individuals - to proactively showcase positive
content across search engines, while protecting brands and reputations from
damaging content or social media brought to light through search queries.

Added Slusar, "Bolstered by a talented team, we expect our capital investment
will help fuel their development and increase their position in this
fast-growing market." Mr. Slusar will join the company’s board of directors.

"RepEquity is eager to expand our team and enhance our technology platform to
satisfy the growing demand for our services," said Tripp Donnelly, RepEquity CEO
and founder. “We are excited to have Enhanced Capital join the RepEquity team,
as they have a long and successful background in fostering young companies.”

About Enhanced Capital Partners

Enhanced Capital Partners LLC (www.enhancedcap.com) is a national investment
firm specializing in state-specific investments in small and emerging companies
with over $400 million under management. The firm focuses on growth equity,
venture equity, structured finance and mezzanine debt investments. The firm
manages a broad portfolio of investments nationwide and leverages partnerships
with leading investment companies including Berkshire Hathaway.

About RepEquity

Based in Washington, D.C., RepEquity, Inc. provides online reputation and brand
management solutions to companies and individuals. RepEquity was founded in
response to market demand for specialized online strategies and tactics that
integrate public relations and communications methodologies with interactive
solutions to protect, enhance and reshape online reputation and brand image.
RepEquity also provides search engine optimization strategies, interactive
communications management, and creative/web development services. RepEquity
serves some of the most recognized brands and leaders in business,
entertainment, politics, consumer retail, finance, and non-profit organizations.
For more information about the company and its services, visit
www.repequity.com.

*Hitwise Report – Protecting Your Brand Online, November 2008

RepEquity, Inc.
Tiffany Carter, 202-558-9920
media@repequity.com

Copyright Business Wire 2008