DIRECTV Más Launches Cine Estelar Exclusively on DIRECTV Más Channel 422

Cine Estelar Features Top-Grossing Mexican Cinema and Theatrical Movies;DIRECTV
Más Now Offers Viewers the Most Extensive Collection of Mexican Movie Content &
Contemporary Hits
EL SEGUNDO, Calif.--(Business Wire)--
Establishing its position as the premiere destination for exclusive Mexican
programming content, DIRECTV, Inc., has added Cine Estelar, to its DIRECTV Más
channel lineup, offering customers an exclusive cinematic experience that
includes top-grossing box office hits with Mexico’s most recognized actors
spanning several decades to today’s contemporary hits.

With Cine Estelar, and Cine Nostalgia, a new channel featuring Mexican film
classics that was launched on DIRECTV Más in early October, DIRECTV’s Spanish-
and English-language service now offers its customers the most comprehensive
collection of Mexican films – all available only on DIRECTV Más.

Now available nationwide on DIRECTV Más channel 422, Cine Estelar provides
viewers with the best of classic color Mexican cinema to contemporary hits
featuring a wide range of genres including comedy, action, musical-comedy and
family melodrama.

Cine Estelar offers an extensive compilation of today’s Mexican movies with
24-hour programming, showcasing a wide-range of exclusive movies such as “El
Macho,” “El Coyote y La Bronca,” “Me Canse de Rogarle,” y “Buscando la Muerte,”
giving viewers45 different titles each week.

“DIRECTV Más offers the most sought-after Mexican programming package available
in the United States,” said John de Armas, vice president, WORLDDIRECT, Inc.
“The combination of Cine Estelar and Cine Nostalgia enables DIRECTV customers to
enjoy both the best of the Mexican Golden Era and contemporary color films. No
other Spanish-language TV service can offer such a complete movie-watching
experience. DIRECTV Más gives the U.S. Hispanic community an exclusive and
complete collection of Mexican cinema.”

“Cine Estelar is a great addition to any movie-lover’s collection. It gives you
the best films from all decades, 24-hours a day. This is the opportunity to sit
down with your family and experience the cinematic magic of Mexican movies,”
said Cine Estelar CEO, Carlos Vasallo.

Cine Estelar will also feature mini-documentaries on films; actors and other
contributions to the films both visual and musical success. The most recognized
actors in the last five decades who have become admired idols and legends will
be featured and recognized in films presented by Cine Estelar such as:

ComedyMauricio Garcés, Rafael Inclán, Alberto Rojas “El Caballo”, Carmen
Salinas, Luis Alba, Sasha Montenegro, Sergio Ramos ¨El Comanche¨

ActionAndrés García, Jorge Rivero, Mario Almada, Sergio Goyri, Fernando Almada,
Hugo Stiglitz, Manuel Capetillo,Eduardo Yáñez

MusicalComedyVicente Fernández,Enrique Guzmán,Angélica María, Julio Iglesias,
Roció Durcal, Lucha Villa

MelodramaPedro Infante, Silvia Pinal, Luis Aguilar, Isela Vega,Blanca Guerra,
Humberto Zurita, Ignacio López Tarso, Claudia Islas, Susana Dosamantes

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming
available and the latest satellite technology, all combined to provide viewers
with digital-quality picture and sound at competitive prices. The service
provides access to more than 55* Spanish-language channels including top
programming from Mexico, Central and South America, Puerto Rico, the Dominican
Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news
and educational networks, and access to more than 220 English-language channels
of DIRECTV® programming, featuring the largest selection of pay per view choices
and sports programming available. For pricing please visit DIRECTVmás.com or
call 1-866-501-1Más (627).

*Includes English-Language broadcast channels with alternate Spanish audio.

About Cine Estelar™

Cine Estelar™ is a premium television network that provides top box office
movies from the 60´s to the most successful contemporary productions in Mexican
Cinema presenting at least 250 films per year. This channel features
Contemporary Mexican Cinema films from the 60´s to present day, with the most
popular actors and top-grossing box office hits with 45 different titles every
week, with constant daily rotation including five new titles each week. Cine
Estelar™ airs Action, Comedy, Musical-Comedy and Drama films with five new
releases in prime time each week. Cine Estelar™ also features mini-documentaries
on films; actors and other contributors to the films both visual and musical.
Visual recompilation of 20th Century film of Mexican culture is also looked at
from an interesting perspective.

DIRECTV, Inc.
Naomi K. Rodriguez, 310.964.4821
nkrodriguez@directv.com
or
Hispanic USA
Diana Delgado, 305.431.2691
dianad57@gmail.com

Copyright Business Wire 2008