World Economic Forum Names RecycleBank a 2009 Technology Pioneer

NEW YORK, Dec. 4 /PRNewswire/ -- RecycleBank, the premier recycling and
environmental rewards program, has been selected by the World Economic Forum
as a 2009 Technology Pioneer. RecycleBank earned this distinction in the
energy and environment category. Technology Pioneers are recognized for their
accomplishments as innovators of the highest calibre and are companies with
technologies that will have a deep impact on business and society.

RecycleBank's valuable rewards and loyalty program rewards households for the
amount they recycle. Households in the program are provided with recycling
carts retrofitted with an RFID (radio frequency identification) tag which
matches the cart ID to the household address and account number. The RFID tag
measures the amount a home recycles and converts that weight into RecycleBank
Points. Similar to frequent flier programs, the more households recycle, the
more Points they earn. Members can watch their RecycleBank Points grow online
at www.recyclebank.com, as well as learn about their personal environmental
footprint. RecycleBank Points can be redeemed for groceries, gift cards and
much more at over 1,000 brand name national and local retailers across the
country. Currently, RecycleBank is servicing communities in 15 states. To
date, RecycleBank households have diverted over 60 thousand tons of
recyclables from landfills, saving over 40 million gallons of oil and more
than 601,000 trees.

"RecycleBank is honored to be recognized by the World Economic Forum and to be
considered in the same company as other global technology innovators that have
received this distinction," said Ron Gonen, Co-founder and CEO of RecycleBank.
"This honor comes at an exciting time in our company's history as the recent
expansion of our services in the West, Midwest and Southern states brings
RecycleBank closer to fulfilling its mission of dramatically increasing
household recycling rates across the U.S."

This year marks the 10th anniversary of the Technology Pioneers program. To be
selected as a Technology Pioneer, a company must be involved in the
development of life-changing technology innovation and have the potential for
long-term impact on business and society. In addition, it must demonstrate
visionary leadership and show all the signs of being a
long-standing market leader - and its technology must be proven. Previous
Technology Pioneers include 23andme, Amyris Biotechnologies, Dr Reddy
Laboratories, Google, Gridpoint, Infosys, Kaspersky Lab, Mozilla Corporation
and Nanosolar.

The Technology Pioneers 2009 hail from various fields and this year's class is
one of the most geographically diverse ever with companies from 15 countries:
Austria, Canada, Chile, France, Germany, Ghana, Japan, India, the Netherlands,
Nigeria, Norway, the People's Republic of China, Switzerland, the United
Kingdom, and the United States.

"We congratulate the 34 newly selected Technology Pioneers for their
remarkable achievements and welcome them to the wider community of the World
Economic Forum. During these difficult times, we are certain that the
technologies driven by these visionary companies will contribute to the next
wave of growth, with the innovative and entrepreneurial spirit that
characterizes them," said Andre Schneider, Managing Director and Chief
Operating Officer of the World Economic Forum.

The Technology Pioneers program is run by the World Economic Forum with
guidance from Accel Partners, BT, KPMG and Kudelski Group. Technology Pioneers
2009 are invited to participate in the World Economic Forum Annual Meeting
2009 in Davos-Klosters, Switzerland, from 28 January to 1 February, and in the
Annual Meeting of the New Champions that will be held in Dalian, People's
Republic of China, in September 2009, and are integrated into the Forum's
initiatives.

The entire list of Technology Pioneers, as well as profiles and interviews
with the executives of the selected companies, can be found at: HYPERLINK
"http://www.weforum.org/techpioneers" \o "http://www.weforum.org/techpioneers"
http://www.weforum.org/techpioneers. To download print-quality, high
resolution photographs of the CEOs of the selected companies, visit
http://www.pbase.com/forumweb/techpioneers2009

About RecycleBank
RecycleBank is a rewards program that motivates people to recycle. We do this
by quickly and easily measuring the amount of material each home recycles and
then converting that activity into RecycleBank Points that can be used at
hundreds of local and national rewards partners. RecycleBank is simple to
implement, market-driven, and proven to work; saving municipalities' money and
rewarding citizens for their environmental stewardship. Kleiner, Perkins,
Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are
institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest
individual shareholder. RecycleBank is headquartered in New York City and
also maintains an office in Philadelphia. Visit www.recyclebank.com for more
information.

About the World Economic Forum
The World Economic Forum is an independent international organization
committed to improving the state of the world by engaging leaders in
partnerships to shape global, regional and industry agendas. Incorporated as a
foundation in 1971, and based in Geneva, Switzerland, the World Economic Forum
is impartial and not-for-profit; it is tied to no political, partisan or
national interests (http://www.weforum.org).

SOURCE RecycleBank

Melody Serafino of RecycleBank, +1-212-751-3486, mserafino@groupsjr.com, or
Matthias Lufkens of the World Economic Forum, +41 (0)22 869 1212,
matthias.luefkens@weforum.org