Launches No River Hold'em(TM) and Royal Hold'em(TM) Poker Games

Tue Dec 16, 2008 8:01am EST

* Reuters is not responsible for the content in this press release.

Executives with Zen Gaming announced the immediate availability of two
new poker games on their National League of Poker (NLOP) (
website. The launch of the games is sponsored by New Poker LLC. a wholly
owned division of Zen that holds the exclusive marketing rights to
operating the two new games, No River Hold'em(TM) and Royal Hold'em(TM).

    No River Hold'em(TM) and Royal Hold'em(TM) are variations of the wildly
popular Texas Hold'em game most often seen on TV and the game of choice
for the World Series of Poker. In No River Hold'em, players are dealt one
additional "hole" or "down" card and only 4 common cards are dealt in two
separate rounds. This creates one less round of betting and increases the
speed of play and action at the table. In Royal Hold'em the deck is
altered to only include 10s and above. The game is played with two down
and 5 common cards and is a high-energy, 6-player maximum game with a very
different strategy than traditional Hold'em.

    "We bridge the gap of online and terrestrial poker -- the revolution has
begun," explained Vince Zaldivar, President of Zen Gaming. "This is the
next evolution of poker and our site will allow millions of users
to learn to play these games for free and win cash, prizes and trips to
Las Vegas where they can play these games live in-casino."

    "Our vision for New Poker and NLOP continues to materialize," said Zen
Gaming Chief Executive Officer Mark Brown. "No River Hold'em and Royal
Hold'em are just the start of the new and exclusive offerings we will
bring to the market-and clearly differentiate us in the US-legal poker
space. Our goal is to establish as the premier US-based poker
game site, and what better way to do that than to have exclusive game
content and by creating convergence with Las Vegas, the biggest poker
city in the world."

    Players can register and play these games by downloading the NLOP poker
software at Beginning December 15th, NLOP will offer a
nightly 8PM No River and 10PM Royal Hold'em free-roll with cash prizes.

    About NLOP

    NLOP(TM) offers a direct-to-consumer rewards-based poker portal through The National League of Poker ( is the leading
social gaming platform for free, U.S.-legal online poker. NLOP(TM) allows
players to win cash and prizes hourly, daily and weekly with no financial
risk -- players never lose money. NLOP(TM) has a desirable demographic of
highly engaged players with an average user session of 67 minutes and
delivers over 35 million minutes of poker play per month. NLOP(TM) was
previously a division of Power Play Development ( For more
information, visit

    About Zen Gaming

    Zen Gaming, Inc. is a Las Vegas, NV-based holding company that has
wholly-owned subsidiary divisions that include NewPoker LLC and
Advergaming LLC under which operates. NewPoker has developed and
patented two new poker games, Royal Hold'em and No River Hold'em that
have been approved by the Nevada Gaming Commission and already are being
played in the poker room at Treasure Island Resort & Casino on the Las
Vegas Strip and in the new Poker Lounge at The Hard Rock Hotel & Casino
in Las Vegas.


Michael Clebnik
508-405-2224 ext 224

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