Settlement Plus to Unlock Financial Assets for Clients in 2009 Through Life Settlement...

Settlement Plus to Unlock Financial Assets for Clients in 2009 Through Life
Settlement Process

IRVINE, Calif., Dec. 16, 2008 (GLOBE NEWSWIRE) -- Settlement Plus, a
professional life settlement firm that has secured millions of dollars for its
clients through the life settlement process, is proactively educating its
clients and the CPA community about the opportunity to unlock the hidden assets
that may exist in current life insurance contracts.

In the midst of billion-dollar bailouts and an escalating national debt,
Americans are being hit hard financially as 2009 quickly approaches. With this
in mind, Settlement Plus has taken a transparent and proactive approach to
ensure that its clients understand and develop a broad perspective of all of the
options that they may not realize exist regarding their life insurance contracts
-- including the life settlement option.

A life settlement is a financial transaction in which a policy owner possessing
an unneeded or unwanted life insurance policy sells the policy to a third party
(institutional funder) for more than the cash surrender value offered by the
life insurance company.

According to Conning Research and Consulting, Inc., more than $12 billion in
U.S. life insurance face values were processed through life settlements in 2007,
representing the most significant industry growth since 2005. Further, the
research firm predicts this increase will continue to fuel its expectations for
market growth through 2010.

"Now more than ever, Americans are seeking new ways to navigate this financial
crisis we are in. Many individuals who currently own life insurance contracts
aren't aware that a life settlement can generate substantial impact and achieve
financial freedom by transforming an un-realized asset into immediate capital,"
said Bob Larsen, president and CEO of Settlement Plus. "Our clients have used
their settlement funds for a variety of reasons -- to eliminate debt, start new
investments, purchase replacement insurance that is more relevant to their
current needs and even help family members who may be suffering financially and
need the capital now."

Leveraging a proprietary analysis tool, Settlement Plus provides policy owners
with a 360-degree view of their unique options, outlining the economic benefits,
tax ramifications and estate planning rationales for selling, maintaining,
replacing or purchasing additional insurance for their estate or business
planning needs.

If a life settlement is chosen by a client as the best option once the policy
appraisal and in-depth analysis is complete, Settlement Plus works with nearly
30 of the most credible, reliable and qualified institutional funders to secure
the highest offer possible. Unlike many of its competitors, Settlement Plus is
proactive in disclosing the gross and net offers to every client to ensure
absolute transparency throughout the entire life settlement process.

In addition to working directly with clients, Settlement Plus also takes an
industry leadership role by hosting regular educational webinars for CPAs and
financial planning professionals. Each webinar provides attendees with valuable
information, topics and trends regarding the life settlement industry and how it
may be a viable option for their own clients.

"Our clients appreciate knowing the true economic value of their life insurance
and welcome the Settlement Plus appraisal process -- the result is real added
value," said P. W., CPA in Orange County, Calif. and Settlement Plus CPA
partner.

About Settlement Plus

Settlement Plus is a professional life settlement firm providing outstanding
service and results for clients by utilizing our network of institutional
funding sources, industry expertise and advanced policy appraisal tools to
secure the highest offers. With nearly 30 years of experience and proven
capabilities, Settlement Plus has effectively generated millions of dollars for
our clients through life settlement transactions. For more information about the
Settlement Plus or its CPA educational webinar series, please visit:
www.settlementplus.com

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CONTACT: Citrus Public Relations
Media Contact:
Jenny Gilcrest
760-415-9310
jgilcrest@citruspublicrelations.com