FTD Salutes Hollywood with "Making of an Epic" at the 2009 Rose Parade®

Mon Dec 29, 2008 5:00am EST

* Reuters is not responsible for the content in this press release.

DOWNERS GROVE, Ill.--(Business Wire)--
Florists` Transworld Delivery, Inc. (FTD), a leading provider of floral products
and services, will celebrate its 56th year of participation in the Rose Parade®
with its "Making of An Epic" float entry. The float is a tribute to old
Hollywood and the style of filmmaking made popular during the 1950s and 1960s,
truly honoring entertainment of days gone by. 

"FTD is proud to be a part of this historic event every year, as more than 60
million people in 150 countries around the world watch this much anticipated
celebration," said Rob Apatoff, President of FTD, Inc. "As the longest running
commercial participant in the Rose Parade, FTD is very excited to continue to be
a part of America`s most prestigious parade. The parade celebrates the beauty of
flowers - something FTD Florists do all year round." 

Features of the FTD Float

The FTD "Making of an Epic" float features a movie set complete with a cameraman
stand and float rider "actors." It is a tribute to the glory days of filmmaking
and salutes the past with a scene that embodies the parade theme "Hats Off to
Entertainment." In the grand style of old Hollywood directors D.W. Griffith and
Cecil B. DeMille, spectators will witness an epic moment of filmmaking at its
absolute best. The float features 100,000 stems of flowers which lavishly
reproduce a scene set in the ancient gardens of Babylon. Amid the extravagant
setting of lavish floral designs, the grandeur of a historical Epic movie is
magnificently portrayed in this dazzling collection of treasures and artifacts
from the silver screen. 

Décor for the Tournament of Roses

As the Official Floral Company of the Tournament of Roses, FTD provides flowers
to the events surrounding the Rose Parade including the announcement of the
Grand Marshal of the Rose Parade and the naming of the competing Rose Bowl Game®
teams. FTD also spreads cheer throughout the Wrigley Mansion, home to the
Tournament of Roses, with exquisite holiday décor. 

"The Rose Parade is a wonderful tradition and FTD is proud to be the Official
Floral Sponsor of the Tournament of Roses," said Apatoff. "This great parade is
a part of American culture and truly rings in the New Year. It just makes sense
for the FTD brand which stands for beautiful flowers to partner with the parade
that showcases flowers." 

In addition to providing flowers for the parade and the Wrigley Mansion, FTD
also sponsors the decoration of the official cars, which carry the President of
the Tournament of Roses, the Grand Marshal of the Parade and the Mayor of
Pasadena down the parade route. FTD Design Instructor J. Keith White AIFD leads
the design and decoration of the vehicles in the parade. 

About FTD, Inc.

FTD, Inc. is a leading provider of floral related products and services to
consumers and retail florists, as well as other retail locations offering floral
products, in the U.S., Canada, the U.K. and the Republic of Ireland. The
business utilizes the highly recognized FTD and Interflora brands, both
supported by the Mercury Man logo, which is displayed in approximately 45,000
floral shops worldwide. The consumer businesses operate primarily through the
www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web
site in the U.K. and are complemented by the florist businesses which provide
products and services to the Company`s independent members. FTD was acquired by
United Online, Inc. ("United Online") on August 26, 2008. As a result of the
acquisition, FTD joins United Online`s group of consumer product and service
companies including Classmates (online social networking), MyPoints (online
loyalty marketing), and NetZero and Juno (Internet access and email). 





For FTD, Inc.
Emily Peterson, 630-544-9273 

Copyright Business Wire 2008

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