FTD Salutes Hollywood with "Making of an Epic" at the 2009 Rose Parade®
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DOWNERS GROVE, Ill.--(Business Wire)-- Florists` Transworld Delivery, Inc. (FTD), a leading provider of floral products and services, will celebrate its 56th year of participation in the Rose Parade® with its "Making of An Epic" float entry. The float is a tribute to old Hollywood and the style of filmmaking made popular during the 1950s and 1960s, truly honoring entertainment of days gone by. "FTD is proud to be a part of this historic event every year, as more than 60 million people in 150 countries around the world watch this much anticipated celebration," said Rob Apatoff, President of FTD, Inc. "As the longest running commercial participant in the Rose Parade, FTD is very excited to continue to be a part of America`s most prestigious parade. The parade celebrates the beauty of flowers - something FTD Florists do all year round." Features of the FTD Float The FTD "Making of an Epic" float features a movie set complete with a cameraman stand and float rider "actors." It is a tribute to the glory days of filmmaking and salutes the past with a scene that embodies the parade theme "Hats Off to Entertainment." In the grand style of old Hollywood directors D.W. Griffith and Cecil B. DeMille, spectators will witness an epic moment of filmmaking at its absolute best. The float features 100,000 stems of flowers which lavishly reproduce a scene set in the ancient gardens of Babylon. Amid the extravagant setting of lavish floral designs, the grandeur of a historical Epic movie is magnificently portrayed in this dazzling collection of treasures and artifacts from the silver screen. Décor for the Tournament of Roses As the Official Floral Company of the Tournament of Roses, FTD provides flowers to the events surrounding the Rose Parade including the announcement of the Grand Marshal of the Rose Parade and the naming of the competing Rose Bowl Game® teams. FTD also spreads cheer throughout the Wrigley Mansion, home to the Tournament of Roses, with exquisite holiday décor. "The Rose Parade is a wonderful tradition and FTD is proud to be the Official Floral Sponsor of the Tournament of Roses," said Apatoff. "This great parade is a part of American culture and truly rings in the New Year. It just makes sense for the FTD brand which stands for beautiful flowers to partner with the parade that showcases flowers." In addition to providing flowers for the parade and the Wrigley Mansion, FTD also sponsors the decoration of the official cars, which carry the President of the Tournament of Roses, the Grand Marshal of the Parade and the Mayor of Pasadena down the parade route. FTD Design Instructor J. Keith White AIFD leads the design and decoration of the vehicles in the parade. About FTD, Inc. FTD, Inc. is a leading provider of floral related products and services to consumers and retail florists, as well as other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 45,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to the Company`s independent members. FTD was acquired by United Online, Inc. ("United Online") on August 26, 2008. As a result of the acquisition, FTD joins United Online`s group of consumer product and service companies including Classmates (online social networking), MyPoints (online loyalty marketing), and NetZero and Juno (Internet access and email). For FTD, Inc. Emily Peterson, 630-544-9273 Copyright Business Wire 2008