Chuck E. Cheese Creator Hires TransMedia Group to Promote His Latest Book The Innovative...

Mon Dec 29, 2008 5:25am EST

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Chuck E. Cheese Creator Hires TransMedia Group to Promote His Latest Book The
Innovative Mind
Dr. Gene Landrum begs readers to "stop thinking and start being"

NAPLES, Fla., Dec. 29 /PRNewswire/ -- Chucky Cheese creator, Gene Landrum,
PhD ( ) has retained TransMedia Group to promote
his new book on mind-modeling for self-empowerment, The Innovative Mind
(Morgan-James Publishing, January 2009). Landrum, a leading researcher and
genius on entrepreneurship, has authored many books on self-empowerment
including The Superman Syndrome and Empowerment: The Competitive Edge in
Sports, Business and Life.
    "The Innovative Mind teaches how to unlock the keys to becoming a true
innovator," says Dr. Landrum."  It is about what makes the visionary mind
tick." Landrum believes in the "Space Cadet" -- as some of the world's
greatest innovators have been one from time to time. These innovators include
Einstein, Buckminster Fuller, Isadora Duncan, Frank Lloyd Wright, Amelia
Earhart and Woody Allen.
    In The Innovative Mind, Dr. Landrum writes:

    "If you are able to program your innovative mind, [you can] use it to
    launch a new business or chase your dreams. Find some unfilled market and
    go for it with uninhibited gusto. No one can become an icon or be special
    by playing where the pack plays. Conventional is but another term for
    mediocre. If your family, your siblings, and significant other question
    your sanity, you are probably on the right path."

    -- Landrum offers many suggestions on how to modify mental attitude to
       become more innovative or creative. He believes that all truths become
       false with more learning -- which is crucial for changing.

    "We retained TransMedia Group, because they have a proven track record of
excellent results," says Landrum. "I am confident that TransMedia's
communication abilities, strong relationships with the media, and creativity,
coupled with the caliber of their services, will deliver superior results in
spreading the word on how anyone can become more innovative."
    The Innovative Mind, and Landrum's other books, are available at , on Amazon and at many bookstores.
    About TransMedia Group
    TransMedia Group, headquartered in Boca Raton, FL, is an award-winning PR
and marketing firm that has served clients worldwide since 1981. For more
information visit .
    Contact:  Kim Morgan
              (561) 750-9800 x233

SOURCE  TransMedia Group

Kim Morgan of TransMedia Group, +1-561-750-9800, Ext. 233,
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