Beech-Nut Offers Free Food for Babies Born on January 1, 2009

Company Launches 'Beech-Nut Advancing Nutrition' by Honoring All Babies Born
This Coming New Year's Day

LATHAM, N.Y., Dec. 29 /PRNewswire/ -- Every day in the United States,
approximately 10,000 babies are born. On January, 1 2009, Beech-Nut will help
thousands of these growing families across the country welcome their babies
into the world by offering coupons for free baby food to ring in the New Year.
Parents of 2009 New Year's babies can go to http://www.beechnut.com for more
information on how to get their New Year's Baby coupons for free Beech-Nut
foods.
"Beech-Nut is excited to help families kick off an all-natural New Year,"
said Christoph Rudolf, president and CEO of Beech-Nut Nutrition Corporation.
"We know the real gift is the new addition to the family, and giving parents a
head start on their New Year's Resolution to feed their baby right is our part
in their celebration."
In addition to Beech-Nut's offer to all babies born in the United States
this New Year's Day, the first baby born in the following 17 cities will
receive free Beech-Nut products, from infant through toddler-hood, a $500
value: Seattle, Chicago, St. Louis, Houston, San Antonio, Indianapolis,
Cincinnati, Atlanta, Charlotte, Tampa, Albany, Philadelphia, Minneapolis,
Orlando, Raleigh, San Francisco, and Sacramento.
Babies Need Good Nutrition Habits Too!
Moms may also consider "providing good baby nutrition" on their New Year's
resolutions list this year. To help meet her resolution, the Beech-Nut
Corporation has pledged to provide mom with the most nutritious foods to
support the healthy development of infants and toddlers through its new
platform "Beech-Nut Advancing Nutrition."
"With their baby's diet being on the forefront of mom's minds," said
Rudolf. "Beech-Nut can proudly say we already provide the right nutrition for
baby so we can ease that extra worry in mom's day."
Beech-Nut(R) Advancing Nutrition
The "Beech-Nut(R) Advancing Nutrition" initiative involves new product
innovations and nutrition education as well as strict standards for infant and
toddler food, including the following three pillars:
-- All natural: all natural ingredients, no added refined sugar, no
artificial colors or flavors, no artificial preservatives, no trans fats, no
modified starches, and no harsh spices.
-- Essential nutrition: A balanced ratio of protein, carbohydrates and
fats for optimum nutrition, along with the enrichment of vitamins and minerals
as needed for healthy development.
-- Proactive nutrition: Enhanced benefits to support brain and eye
development, and digestive health, including nutrients such as DHA omega-3 and
prebiotics.
Nutrition Education
The Beech-Nut Institute for Infant Nutrition has a mission of researching
science and educating on Nutrition. It is supported by an Advisory Board
composed of leaders in the fields of pediatric nutrition research, food
science, infant and toddler dietetics, and pediatrics. They advise Beech-Nut
on new developments in nutrition and the best practices for feeding infants
and toddlers.
The launch of Beech-Nut Advancing Nutrition is part of the company's
historic and ongoing commitment to innovation in infant and toddler nutrition.
More information can be found at http://www.beechnut.com.
About Beech-Nut
Since 1931, Beech-Nut Nutrition Corporation has been built on a history of
innovation and dedication to infant nutrition. Headquartered in Latham, New
York, Beech-Nut is the number two leading baby food brand in the United States
and is committed to deliver more nutritious choices for parents and babies.
As a subsidiary of Hero Group of Lenzburg, Switzerland, a global leader in
consumer goods and infant feeding, Beech-Nut is able to combine resources to
continuously improve food and nutrition for infants.
For information contact:
Ann Balsamo, 314.552.6723
Abalsamo@webershandwick.com

Michelle Riley, 312.988.2109
Mriley@webershandwick.com

SOURCE Beech-Nut

Ann Balsamo, +1-314-552-6723, Abalsamo@webershandwick.com, or Michelle Riley,
+1-312-988-2109, Mriley@webershandwick.com, both for Beech-Nut