VisionChina Media Announces Contract Renewal with Beijing Subway for Line 13 and...

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Mon Jan 5, 2009 5:00am EST

VisionChina Media Announces Contract Renewal with Beijing Subway for Line 13
and Batong Line

BEIJING, Jan. 5 /PRNewswire-Asia/ -- VisionChina Media Inc. ("VisionChina
Media" or the "Company") (Nasdaq: VISN), one of China's largest out-of-home
digital television advertising networks on mass transportation systems, today
announced the renewal of an exclusive contract with Beijing Subway to continue
operation of the Company's mobile digital television advertising network on
Line 13 and the Batong Line in the city of Beijing. In conjunction with the
contract renewal, VisionChina Media also announced that it has finalized a
definitive agreement with Beijing Subway to commence operations on Line 5, the
Olympic Line (part of Line 8) and Line 10, effective January 1, 2009.
    Beginning January 1, 2009, the one-year contract renews VisionChina
Media's exclusive right to operate on Line 13 and the Batong Line. The two
lines together feature 1,920 screens inside train cars. VisionChina Media has
been operating on Line 13 and the Batong line since 2007.
    With the contract renewal and newly established agreements, VisionChina
Media now operates a subway network encompassing five out of Beijing's eight
operational subway lines. The Company's Beijing subway network now features
6,505 screens, which reach an average daily audience of 1.78 million
commuters.
    "We are thrilled to continue our valuable working relationship with
Beijing Subway," said Mr. Limin Li, VisionChina Media's chairman and chief
executive officer. "Our ability to deliver reliable service and appealing
content has given us the opportunity to both expand and extend our operations
in the capital city as we continue to solidify our position as the leader in
Beijing's mobile TV market."
    Mr. Li continued, "Beijing is in the process of an ambitious subway
expansion and much of China's recently announced economic stimulus package is
earmarked for developing transportation infrastructure and mass transportation
networks in urban centers nationwide. We are aggressively pursing expansion in
all of our most lucrative markets and looking toward these future
opportunities for growth. I am confident that our current market leadership
will ensure that we are well positioned to benefit as cities across the
country build out their own mass transportation networks. Furthermore, our
unique access to mass transit passengers gives our network the viewership of
China's rising middle class, the target audience of fast-moving consumer goods
advertisers. These are the companies that commit advertising dollars even
during economic downturn."
    In addition to the eight lines in operation, Beijing authorities are at
work on seven lines currently under construction and ground breaking on
another three lines is scheduled to begin in 2009. By 2015, Beijing is
expected to boast one of the world's largest subway systems with approximately
349 miles of rail lines and a capacity of over 9 million passengers daily.
    In 2007, Beijing's population exceeded 16 million people. The city's
nominal GDP was approximately RMB900 billion with an urban disposable income
per capita of approximately RMB22,000, a real increase of 11.2% from the
previous year. According to CTR Market Research, approximately 84% of the
population in Beijing uses mass transportation on a daily basis.
    About VisionChina Media, Inc.
    VisionChina Media Inc. (Nasdaq: VISN) operates an out-of-home advertising
network on mass transportation systems, including buses and subways that reach
over 26 million viewers each day in China, according to CTR Market Research.
As of September 30, 2008, VisionChina's advertising network included over
62,250 digital television displays on mass transportation systems in 17 of
China's economically prosperous cities, including Beijing, Guangzhou, Shanghai
and Shenzhen. VisionChina Media has the ability to deliver real-time,
location-specific broadcasting, including news, stock quotes, weather and
traffic reports and other entertainment programming. For more information,
please visit http://www.visionchina.cn .
    For investor inquiries, please contact:

    In China:
     Investor Relations Department, VisionChina Media, Inc.
     Tel:   +86-10-8418-6339
     Email: ir@visionchina.cn

     Mr. Derek Mitchell
     Ogilvy Financial, Beijing
     Tel:   +86-10-8520-6284
     Email: derek.mitchell@ogilvy.com

    In the United States:
     Ms. Jessica Barist Cohen
     Ogilvy Financial, New York
     Tel:   +1-646-460-9989
     Email: jessica.cohen@ogilvypr.com

    For media inquiries, please contact:
     Ms. Ceren Wende
     Ogilvy Financial, Beijing
     Tel:   +86-10-8520-6514
     Email: ceren.wende@ogilvy.com

SOURCE  VisionChina Media, Inc.

In China: Investor Relations Department, VisionChina Media, Inc. at
+86-10-8418-6339 or ir@visionchina.cn; Mr. Derek Mitchell, Ogilvy Financial,
Beijing at +86-10-8520-6284 or derek.mitchell@ogilvy.com; Or in the United
States: Ms. Jessica Barist Cohen, Ogilvy Financial, New York at
+1-646-460-9989 or jessica.cohen@ogilvypr.com; Or media contact Ms. Ceren
Wende, Ogilvy Financial, Beijing at +86-10-8520-6514 or
ceren.wende@ogilvy.com
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