Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail Initiative for...

Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail
Initiative for U.S. Automotive Dealers

LOUISVILLE, Ky., Jan. 5 /PRNewswire/ -- Traffic Builders, Inc.(sm) is
making environmentally friendly direct mail services available to their
automotive service customers. The Automotive Service Marketing firm has
launched the We Auto Go Green program, which is the first of its kind in the
industry. The program helps Auto Dealer Service Departments communicate
valuable service specials to their customers through "green" direct mail
advertising campaigns. Traffic Builders, Inc.(sm) achieves this by using
recycled paper for clients' direct mail pieces and utilizing more forest-
friendly mailing processes.
"Caring for the environment and 'going green' is a major concern for
automotive manufacturers and consumers alike," says Chuck Patton, President of
Traffic Builders. "While manufacturers concentrate on vehicle emissions,
hybrid transportation and better gas mileage, many automotive dealerships are
just as concerned about sending a green message to their own communities. The
We Auto Go Green program gives our clients the best of both worlds -- a green
solution to which their communities will respond and the direct mail services
needed to communicate their dealerships' service features and special offers
for their clients."
Environmental stewardship is another way dealerships can control how they
react to today's marketplace. The We Auto Go Green program gives dealerships'
service departments an added benefit that competing direct mail providers
cannot offer. Beginning the first of 2009, program participants will have
their mailers printed on recycled paper.
Going "green" doesn't mean diminished quality or incurring extra cost.
A We Auto Go Green bonus is that paper and print quality isn't negatively
affected and there is no additional cost to participate. The most noticeable
difference is our dealer clients' awareness that they are doing what's
necessary to provide a greener standard for their communities. Dealership
executive management is looking for smart business partners to help solve the
diverse issues they face in their industry. This program provides a unique
point of differentiation for a dealer's advertising initiatives. "I have been
working with our partners and providers to utilize a recycled paper stock at a
competitive price to fit the average dealerships budget," says Patton. "It has
been a long process, but we have made sure that becoming a We Auto Go Green
participant provides a distinction that can bring financial value to our
clients. Proactive solutions will be what set most dealerships apart from
their competition and we just want to show them cost effective ways to
compete."
There are more than 100 automotive dealer participants currently signed up
for the We Auto Go Green initiative and Traffic Builders has a goal to double
this participation during 2009. Dealers can participate by registering on the
company's website http://www.WeAutoGoGreen.com.
"We feel we can save at least 1 solid acre of woodland per year with this
program, by offering this optional business practice to our customers," says
Patton. "The program is turn-key for our dealership partners. It comes with
national recognition on our web site, use of recycled paper and a recycle
logo, along with co-branding opportunities with all of our 'go green'
initiatives. This lets the dealerships' customers know they care about
reducing the carbon footprint in their communities."
About Traffic Builders
Traffic Builders, Inc.(sm) is a strategic direct marketing agency with a
proven expertise in providing analysis and solutions that drive traffic and
maximize profits for the automotive service industry. Based in Louisville,
KY, Traffic Builders, Inc.(sm) serves clients all over the country, creating
customized direct mail and direct marketing campaigns. If you would like more
information about Traffic Builders, Inc.(sm) or their direct mail and
marketing services, please visit http://www.TrafficBuildersUSA.com or call
1-800-814-9696. If you would like more information about making your direct
mail advertising program green, please visit http://www.WeAutoGoGreen.com.
Contact: Chuck Patton, President
Traffic Builders, Inc.(sm)
11524 Blankenbaker Access Drive
Louisville, KY 40299
502.753.2000
chuck.patton@TrafficBuildersUSA.com
www.TrafficBuildersUSA.com

SOURCE Traffic Builders, Inc.(sm)

Chuck Patton, President of Traffic Builders, Inc., +1-502-753-2000,
chuck.patton@TrafficBuildersUSA.com