LG Electronics First to Unveil 'Broadband HDTVs' That Instantly Stream Movies From...

Mon Jan 5, 2009 7:00am EST

* Reuters is not responsible for the content in this press release.

LG Electronics First to Unveil 'Broadband HDTVs' That Instantly Stream Movies
From Netflix
Netflix Members Can Instantly Watch Movies Directly On New LG Plasma and LCD

ENGLEWOOD CLIFFS, N.J. and LOS GATOS, Calif., Jan. 5 /PRNewswire/ -- LG
Electronics today extended its groundbreaking partnership with Netflix, Inc.
(Nasdaq: NFLX), as the two companies announced the first broadband-enabled
HDTVs with Netflix streaming software embedded directly in the TV, requiring
no external device.  LG's new LCD and plasma "Broadband HDTVs" will display
the growing library of movies, TV episodes and high-definition (HD) content
that Netflix members can watch instantly directly on the TV with Ethernet
    Available this spring, the new LCD and plasma HDTVs will join the LG BD300
Network Blu-ray Disc Player, the first Blu-ray disc player to stream movies
instantly from Netflix.  These products - and five new models of Blu-ray Disc
players and home theater systems planned for 2009 - will offer consumers a
variety of ways to enjoy more than 12,000 choices of movies and TV episodes
instantly from Netflix.  Netflix members owning one or more of the devices pay
as little as $8.99 per month for unlimited instant streaming and unlimited
DVDs from a catalog of more than 100,000 DVD titles in more than 200 genres.
    LG Electronics and Netflix will demonstrate these broadband HDTVs this
week at the 2009 CES(R), Booth #8214, Central Hall, Las Vegas Convention
    "Embedding the Netflix streaming software in the television is a natural
progression of our partnership with Netflix and our innovative product line,"
said LG Electronics USA President Teddy Hwang. "This is an LG industry-first,
which provides another flexible option for consumers seeking to access
exciting content directly through their HDTV."
    "LG Electronics was first to embrace Netflix as a streaming partner a year
ago, and was first in 2008 to introduce a Blu-ray disc player that streams
movies from Netflix," said Netflix CEO Reed Hastings.  "So it's fitting that
LG is the first to introduce Netflix instant streaming directly to the TV with
these next-generation HDTVs."
    Netflix began offering its instant streaming functionality on the PC in
January 2007 and made the leap to the TV last year via Netflix ready devices
such as the LG BD300 Blu-ray disc player.  With today's announcement, Netflix
will be streaming, for the first time, directly to the TV with no external
device required.
    Instantly streaming content from Netflix to the LG HDTVs will rely on a
broadband connection and Queue-based user interface.  Netflix members will use
the Netflix Web site to add movies and TV episodes to their individual instant
Queues.  Those choices will automatically be displayed on members' TVs and
available to watch instantly through the HDTV.  Once selected, movies will
begin playing in as little as 30 seconds.  With the accompanying remote
control, Netflix members will be able to browse and make selections right on
the TV screen and also have the ability to read synopses and rate movies.  In
addition, they will have the option of fast-forwarding and rewinding the video
    "The partnership between Netflix and LG Electronics continues to give
consumers more and better options for home entertainment," said Hastings.
    About LG Electronics USA
    LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in consumer electronics, home appliances and mobile communications. In
the United States, LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances and business solutions,
all under LG's "Life's Good" marketing theme. For more information, please
visit www.LGusa.com.
    About Netflix, Inc.
    Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental
service, with more than eight million subscribers. For one low monthly price,
Netflix members can get DVDs delivered to their homes and can instantly watch
movies and TV episodes streamed to their TVs and PCs, all in unlimited
amounts. Members can choose from over 100,000 DVD titles and a growing library
of more than 12,000 choices that can be watched instantly. There are never any
due dates or late fees. DVDs are delivered free to members by first class
mail, with a postage-paid return envelope, from over 100 U.S. shipping points.
More than 95 percent of Netflix members live in areas that generally receive
shipments in one business day. Netflix is also partnering with leading
consumer electronics companies to offer a range of devices that can instantly
stream movies and TV episodes to members' TVs from Netflix. For more
information, visit http://www.netflix.com/.
SOURCE  LG Electronics USA, Inc.

John I. Taylor of LG Electronics USA, Inc., +1-847-941-8181, jtaylor@lge.com;
or Nathan Friedman, +1-312-397-6009, nathan.friedman@ogilvypr.com, for LG
Electronics USA, Inc.; or Steve Swasey of Netflix, +1-408-540-3947,
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