AutoBrag Launches Braggle System, the Best Way to Buy New Cars

Braggle Saves Shoppers Time and Money When Buying New Cars While Lowering
Advertising Costs for Car Dealerships
SAN DIEGO--(Business Wire)--
AutoBrag.com has developed the fastest and easiest way to buy new cars with the
launch of its proprietary Braggle System For New Cars. The Braggle system
enables new car shoppers to negotiate the lowest new car prices by making
anonymous offers to local dealerships simultaneously with just a few clicks.
Dealerships compete, buyers win, and best of all it's free for both dealers and
shoppers of new cars.

People love driving new cars: the smell, the feel, the pride. But almost
everyone dreads the actual new car buying process. First you have to figure out
car prices for the particular make, model and options you want, which can take
hours of research. But then comes the really unpleasant part: going to the
dealership and negotiating with a salesperson. AutoBrag developed the Braggle
System For New Cars to make car price research and the car purchasing process as
stress free as possible.

For car buyers, using the Braggle System For New Cars saves time and money. Not
yet sure how much you should pay for your new car? AutoBrag has been gathering
real new car prices and manufacturer incentive data since 2006 allowing
consumers the ability to know what they should actually pay for a new car. Once
the shopper selects year, make, model, trim, color and options, the Braggle
System For New Cars allows the car buyer to compare against historical sales
data, view captive finance incentives, consumer cash back rebates and
factory-to-dealer holdbacks. The buyer is then prompted to enter their desired
out the door price. Upon submission, the system notifies any number of
dealerships within an area determined by the buyer's preference.

For dealerships, utilizing the Braggle System For New Cars is especially easy
and cost efficient. They receive free purchase offers from customers ready to
buy, minus personal information, and can choose to accept, reject, or counter
the offer. In the case that an offer is accepted or countered, the car buyer
gets notified immediately.

The National Automobile Dealers Association reports that the average dealership
spends $600 per car on advertising. Much of this is spent purchasing leads.
According to Zag Data, dealers currently spend $18-$23 per lead and online leads
convert to sales at a rate of 2%-5%. That means dealerships generate one sale
for every $360-$1,150 spent on purchasing leads.

According to Jonathan Friedlander, AutoBrag's Founder and Chief Technology
Officer: "The problem for dealerships is that auto lead generation companies are
rewarded for quantity over quality, there is a direct conflict of interest.
Dealer margins have become very tight, and in the end these marketing costs are
passed back on to the consumer. In these difficult economic times dealerships
are looking for partners who will work for them in lowering advertising costs
and increasing sales."

AutoBrag's revolutionary Braggle System For New Cars benefits both dealers and
car buyers, creating a win-win for all. The Braggle System For New Cars will
reduce car prices for buyers while eliminating the dealers' need to spend money
purchasing leads thus reducing their overall marketing costs.

Dealerships interested in participating in the Braggle System For New Cars may
contact Jonathan Friedlander (858-779-9191) or fill out the Request Account form
(http://dealerships.autobrag.com).

Located in San Diego, California and founded in 2006, AutoBrag.com was
established to simplify the process of buying a new car and put consumers
directly in touch with dealerships offering the best available prices.
Previously, buyers hoping to find a good new car deal online would fill out long
forms about themselves and what type of car they wanted. This personal
information would be sold and often resold as a lead to the highest bidding
dealerships by lead generators whom have no accountability to the consumer.
AutoBrag's search engine reveals actual car prices from dealerships around the
country. For questions, please call 858-779-9191 or for more information, please
visit www.autobrag.com.

AutoBrag.com
Jonathan Friedlander
PR Representative
Phone: 858-779-9191
dealershipinquiry@autobrag.com

Copyright Business Wire 2009